Social Networks in Action
Master social media marketing strategies with this course on campaign execution, performance measurement, and efficient resource management.
Master social media marketing strategies with this course on campaign execution, performance measurement, and efficient resource management.
This course helps marketers understand how to effectively execute social media strategies to promote products and services. Students will learn how to establish campaign objectives, implement listening mechanisms, create metrics, and analyze results. The curriculum covers practical aspects of social media management including role definition, time management, budgeting, and tool selection. You'll learn to evaluate whether to manage strategies with internal resources, agencies, or hybrid approaches. The course also teaches how to measure key performance indicators and optimize your social media strategy performance to achieve business objectives.
4.6
(746 ratings)
26,138 already enrolled
Spanish
Not specified
Powered by
What you'll learn
Establish clear, measurable objectives for social media campaigns
Identify the most suitable platforms for specific business needs
Develop detailed social media strategy elements and content plans
Effectively manage time and resources for social media activities
Define roles and responsibilities for social media team members
Create appropriate social media usage policies
Skills you'll gain
This course includes:
4.13 Hours PreRecorded video
16 assignments
Access on Mobile, Tablet, Desktop
Batch access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This practical course focuses on the implementation and management of social media marketing strategies. Students begin by learning to establish clear objectives for social media campaigns that align with key business activities and generate measurable results. The curriculum then covers the planning of social media activities, including platform selection, content development, and activity scheduling. Students learn about the roles and responsibilities required to execute social media strategies, including policy development, time management, budgeting, and tool selection. The course also explores the pros and cons of using agencies versus internal resources, helping students evaluate which approach best suits their needs. Finally, students learn how to evaluate campaign performance through key performance indicators and reporting tools, ensuring a positive return on investment from social media marketing efforts.
Bienvenida
Module 1 · 21 Minutes to complete
Módulo 1. Estableciendo objetivos
Module 2 · 3 Hours to complete
Módulo 2. Planeando las actividades en redes sociales
Module 3 · 3 Hours to complete
Módulo 3. Los recursos para redes sociales
Module 4 · 2 Hours to complete
Módulo 4. Evaluación y reportes
Module 5 · 3 Hours to complete
Fee Structure
Instructors
Full Professor of Marketing
José Antonio Cano Chambonnet is a full professor at Tecnológico de Monterrey, specializing in marketing and digital strategy. He holds an engineering degree in Electronics and Communications from Tecnológico de Monterrey, Campus Estado de México, and a Master's in Business Administration from the University of Manchester. His teaching focuses on courses related to social media marketing, digital strategy, and brand management. He is known for his expertise in developing effective marketing strategies for businesses, particularly through the use of social media platforms. Professor Cano Chambonnet's courses cover a wide range of topics, including the benefits and characteristics of significant social networks, forming digital strategies, strategic implications of branding, and the execution and measurement of social media strategies. His teaching style is highly rated by students, with many praising his courses for their clarity and practicality in applying marketing concepts to real-world scenarios
Full Professor of Marketing
María de los Angeles Ramos Solano is a full professor at Tecnológico de Monterrey, specializing in marketing and market research. She has taught a wide range of courses, including Marketing, Service Marketing, Retail Trade, Category Management, Sales Promotion, Integrated Market Communication, New Product Development, and Global Brands. Additionally, she has coordinated the P&G and Unilever Chairs and taught Digital Marketing, collaborating with industry leaders from Google, Microsoft, and Wunderman. She is also an academic coordinator and instructor for executive programs across various campuses of Tecnológico de Monterrey in Latin America. Professor Ramos Solano has extensive experience in retail purchasing management and has worked in the sales and marketing departments of companies like the Dann Carlton hotel chain in Colombia and 3M Mexico. She has also participated in market research for companies such as Henkel-Mexico and has consulted on projects with small and medium-sized enterprises (SMEs) and family businesses. Her expertise spans strategic sales direction, digital marketing strategies, and advanced purchasing systems, making her a valuable resource in both academia and industry.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.