José Antonio Cano Chambonnet

José Antonio Cano Chambonnet is a full professor at Tecnológico de Monterrey, specializing in marketing and digital strategy. He holds an engineering degree in Electronics and Communications from Tecnológico de Monterrey, Campus Estado de México, and a Master's in Business Administration from the University of Manchester. His teaching focuses on courses related to social media marketing, digital strategy, and brand management. He is known for his expertise in developing effective marketing strategies for businesses, particularly through the use of social media platforms. Professor Cano Chambonnet's courses cover a wide range of topics, including the benefits and characteristics of significant social networks, forming digital strategies, strategic implications of branding, and the execution and measurement of social media strategies. His teaching style is highly rated by students, with many praising his courses for their clarity and practicality in applying marketing concepts to real-world scenarios