Social Media Strategy: Planning to Measurement
Learn to craft impactful social media campaigns through strategic planning, content creation, and performance measurement in this hands-on course.
Learn to craft impactful social media campaigns through strategic planning, content creation, and performance measurement in this hands-on course.
This course teaches you the essential elements for creating effective social media strategies. Students will learn a structured methodology using the SOSTAC model to plan, execute, and measure social media campaigns. The curriculum covers the fundamentals of social media marketing, audience engagement techniques, content strategy development, and performance analysis. You'll gain practical skills in strategic planning, content creation, audience segmentation, and communication tactics to successfully position your products or services through social networks.
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What you'll learn
Understand the fundamentals of social media marketing and its business applications
Implement the SOSTAC model for structured strategy development
Conduct effective situation analysis using SWOT methodology
Create SMART objectives aligned with business capabilities
Develop targeted content marketing strategies based on audience segmentation
Design persona profiles to better understand target audiences
Skills you'll gain
This course includes:
3.2 Hours PreRecorded video
17 assignments
Access on Mobile, Tablet, Desktop
Batch access
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There are 5 modules in this course
The course provides a comprehensive methodology for developing social media marketing strategies using the SOSTAC model. Students begin with understanding the fundamentals of social media marketing and the importance of customer engagement. They then learn the structured SOSTAC approach, starting with situation analysis (including SWOT analysis), objective setting using SMART criteria, and strategy development. The curriculum covers content marketing strategies, audience segmentation techniques, and persona definition. Students also learn about communication strategies using the PRACE model, team integration approaches, and content creation techniques that generate higher engagement. Throughout the course, participants develop practical skills for planning, executing, and measuring social media campaigns with realistic and measurable goals.
Bienvenida
Module 1 · 32 Minutes to complete
Requerimientos para hacer social media marketing
Module 2 · 3 Hours to complete
Modelo SOSTAC: Definición de la estrategia
Module 3 · 4 Hours to complete
Modelo SOSTAC: Content Marketing
Module 4 · 4 Hours to complete
Modelo SOSTAC: Estrategia de comunicación
Module 5 · 5 Hours to complete
Fee Structure
Instructors
Full Professor of Marketing
José Antonio Cano Chambonnet is a full professor at Tecnológico de Monterrey, specializing in marketing and digital strategy. He holds an engineering degree in Electronics and Communications from Tecnológico de Monterrey, Campus Estado de México, and a Master's in Business Administration from the University of Manchester. His teaching focuses on courses related to social media marketing, digital strategy, and brand management. He is known for his expertise in developing effective marketing strategies for businesses, particularly through the use of social media platforms. Professor Cano Chambonnet's courses cover a wide range of topics, including the benefits and characteristics of significant social networks, forming digital strategies, strategic implications of branding, and the execution and measurement of social media strategies. His teaching style is highly rated by students, with many praising his courses for their clarity and practicality in applying marketing concepts to real-world scenarios
Full Professor of Marketing
María de los Angeles Ramos Solano is a full professor at Tecnológico de Monterrey, specializing in marketing and market research. She has taught a wide range of courses, including Marketing, Service Marketing, Retail Trade, Category Management, Sales Promotion, Integrated Market Communication, New Product Development, and Global Brands. Additionally, she has coordinated the P&G and Unilever Chairs and taught Digital Marketing, collaborating with industry leaders from Google, Microsoft, and Wunderman. She is also an academic coordinator and instructor for executive programs across various campuses of Tecnológico de Monterrey in Latin America. Professor Ramos Solano has extensive experience in retail purchasing management and has worked in the sales and marketing departments of companies like the Dann Carlton hotel chain in Colombia and 3M Mexico. She has also participated in market research for companies such as Henkel-Mexico and has consulted on projects with small and medium-sized enterprises (SMEs) and family businesses. Her expertise spans strategic sales direction, digital marketing strategies, and advanced purchasing systems, making her a valuable resource in both academia and industry.
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Frequently asked questions
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