Marketing en Redes Sociales Proyecto Final
Desarrolla una estrategia de marketing B2B en redes sociales y aplica conocimientos prácticos en proyectos con empresas multinacionales y locales.
Desarrolla una estrategia de marketing B2B en redes sociales y aplica conocimientos prácticos en proyectos con empresas multinacionales y locales.
Este curso de proyecto final permite aplicar los conocimientos adquiridos en el programa de especialidad en Marketing con Redes Sociales. Los estudiantes asumirán el rol de asesores en una agencia de estrategia digital trabajando con clientes reales: una empresa multinacional (Panduit) y un negocio local (Alas). A lo largo del proyecto, desarrollarán una estrategia completa de marketing en redes sociales con enfoque comercial B2B. El curso abarca todas las etapas del proceso estratégico, desde el análisis situacional hasta la implementación y control. Los participantes aprenderán a establecer objetivos SMART, definir estrategias utilizando el modelo PRACE, crear tácticas efectivas para diferentes segmentos, y establecer métricas para medir el éxito. Este proyecto práctico permite a los estudiantes enfrentarse a situaciones reales del mercado y obtener retroalimentación tanto de expertos como de compañeros de curso.
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What you'll learn
Desarrollar una estrategia completa de marketing en redes sociales con enfoque B2B
Análisis situacional utilizando matrices como TOWS para empresas reales
Establecer objetivos SMART y KPIs para medir el éxito de la estrategia
Crear estrategias basadas en el modelo PRACE para diferentes etapas del embudo
Implementar técnicas de segmentación y definición de "personas" para marketing
Diseñar calendarios editoriales y actividades de engagement
Skills you'll gain
This course includes:
1.9 Hours PreRecorded video
2 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
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There are 9 modules in this course
Este curso proyecto final integra todos los conocimientos adquiridos en la especialidad de Marketing con Redes Sociales. Los estudiantes asumen el rol de consultores para desarrollar una estrategia completa para empresas reales. El proyecto sigue una estructura metodológica que incluye análisis situacional, definición de objetivos SMART, planificación estratégica con el modelo PRACE, segmentación y creación de contenido personalizado, implementación táctica con calendarios editoriales, y establecimiento de métricas para evaluar resultados. El enfoque práctico permite a los participantes enfrentarse a retos reales del mercado y recibir retroalimentación de expertos.
Bienvenida
Module 1 · 46 Minutes to complete
Explicación de la empresa y su situación actual
Module 2 · 57 Minutes to complete
Objetivos
Module 3 · 20 Minutes to complete
La estrategia
Module 4 · 26 Minutes to complete
PRACE
Module 6 · 12 Minutes to complete
Acciones
Module 7 · 59 Minutes to complete
Control
Module 8 · 1 Hours to complete
Cierre
Module 9 · 4 Minutes to complete
Instructors
Full Professor of Marketing
José Antonio Cano Chambonnet is a full professor at Tecnológico de Monterrey, specializing in marketing and digital strategy. He holds an engineering degree in Electronics and Communications from Tecnológico de Monterrey, Campus Estado de México, and a Master's in Business Administration from the University of Manchester. His teaching focuses on courses related to social media marketing, digital strategy, and brand management. He is known for his expertise in developing effective marketing strategies for businesses, particularly through the use of social media platforms. Professor Cano Chambonnet's courses cover a wide range of topics, including the benefits and characteristics of significant social networks, forming digital strategies, strategic implications of branding, and the execution and measurement of social media strategies. His teaching style is highly rated by students, with many praising his courses for their clarity and practicality in applying marketing concepts to real-world scenarios
Full Professor of Marketing
María de los Angeles Ramos Solano is a full professor at Tecnológico de Monterrey, specializing in marketing and market research. She has taught a wide range of courses, including Marketing, Service Marketing, Retail Trade, Category Management, Sales Promotion, Integrated Market Communication, New Product Development, and Global Brands. Additionally, she has coordinated the P&G and Unilever Chairs and taught Digital Marketing, collaborating with industry leaders from Google, Microsoft, and Wunderman. She is also an academic coordinator and instructor for executive programs across various campuses of Tecnológico de Monterrey in Latin America. Professor Ramos Solano has extensive experience in retail purchasing management and has worked in the sales and marketing departments of companies like the Dann Carlton hotel chain in Colombia and 3M Mexico. She has also participated in market research for companies such as Henkel-Mexico and has consulted on projects with small and medium-sized enterprises (SMEs) and family businesses. Her expertise spans strategic sales direction, digital marketing strategies, and advanced purchasing systems, making her a valuable resource in both academia and industry.
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