Introduction to Social Media, Its Objectives and Metrics
Learn to craft social media strategies, master digital platforms, and use social listening to engage consumers and manage digital projects.
Learn to craft social media strategies, master digital platforms, and use social listening to engage consumers and manage digital projects.
This comprehensive course provides a holistic review of social media usage and implementation. Students will gain solid knowledge in developing organizational strategies to engage consumers and team members in a social listening environment. Participants will obtain a thorough understanding of digital tools and develop critical analytical skills to select the most appropriate social media platforms for their needs. The course covers social listening principles to help manage successful digital projects, making it ideal for those with basic marketing knowledge seeking to expand their digital strategy skills.
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What you'll learn
Understand the evolution and fundamental concepts of social networks
Identify the objectives, advantages, and limitations of different social media platforms
Develop appropriate content strategies for various digital platforms
Analyze social factors that impact digital communication media
Evaluate globalization opportunities for organizations through social networks
Implement social listening techniques to monitor brand reputation
Skills you'll gain
This course includes:
1.73 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
Batch access
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There are 6 modules in this course
This course provides a comprehensive introduction to social media strategies, objectives, and metrics. Students will learn about the historical development of social networks and their impact on business and communication. The curriculum explores the factors that have contributed to the growth and prominence of social media platforms, analyzing their comparative advantages and limitations. Students will understand how social factors influence digital communication and examine opportunities for global market penetration through social networks. The course culminates with an in-depth look at social listening techniques, including moderation processes and analytical tools for tracking conversation topics on social media platforms.
Introducción a las redes sociales, sus objetivos y métricas
Module 1 · 20 Minutes to complete
Antecedentes de las redes sociales y sus objetivos
Module 2 · 2 Hours to complete
Factores principales en el desarrollo de redes sociales
Module 3 · 3 Hours to complete
Entorno social como conductor de los medios de comunicación
Module 4 · 2 Hours to complete
Penetración en el mercado global
Module 5 · 2 Hours to complete
Objetivos del social listening, alcances y métricas
Module 6 · 1 Hours to complete
Fee Structure
Instructors
Full Professor of Marketing
José Antonio Cano Chambonnet is a full professor at Tecnológico de Monterrey, specializing in marketing and digital strategy. He holds an engineering degree in Electronics and Communications from Tecnológico de Monterrey, Campus Estado de México, and a Master's in Business Administration from the University of Manchester. His teaching focuses on courses related to social media marketing, digital strategy, and brand management. He is known for his expertise in developing effective marketing strategies for businesses, particularly through the use of social media platforms. Professor Cano Chambonnet's courses cover a wide range of topics, including the benefits and characteristics of significant social networks, forming digital strategies, strategic implications of branding, and the execution and measurement of social media strategies. His teaching style is highly rated by students, with many praising his courses for their clarity and practicality in applying marketing concepts to real-world scenarios
Full Professor of Marketing
María de los Angeles Ramos Solano is a full professor at Tecnológico de Monterrey, specializing in marketing and market research. She has taught a wide range of courses, including Marketing, Service Marketing, Retail Trade, Category Management, Sales Promotion, Integrated Market Communication, New Product Development, and Global Brands. Additionally, she has coordinated the P&G and Unilever Chairs and taught Digital Marketing, collaborating with industry leaders from Google, Microsoft, and Wunderman. She is also an academic coordinator and instructor for executive programs across various campuses of Tecnológico de Monterrey in Latin America. Professor Ramos Solano has extensive experience in retail purchasing management and has worked in the sales and marketing departments of companies like the Dann Carlton hotel chain in Colombia and 3M Mexico. She has also participated in market research for companies such as Henkel-Mexico and has consulted on projects with small and medium-sized enterprises (SMEs) and family businesses. Her expertise spans strategic sales direction, digital marketing strategies, and advanced purchasing systems, making her a valuable resource in both academia and industry.
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4.4 course rating
2,623 ratings
Frequently asked questions
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