Fundamentals of entrepreneurship in the family business

Luis Antonio Márquez Heine is a seasoned expert in entrepreneurship, business innovation, and private equity, with an extensive academic and professional background. He holds a law degree from UNAM, a certification in Innovation from the University of Salamanca, and a Master's degree in Public Administration from Harvard University. With over a decade of experience in managing private equity funds such as Bricapital and Plataforma Hotelera México, Márquez also played a pivotal role in developing the Mexican Private Equity Association (AMEXCAP) in 2014. He has mentored entrepreneurs through accelerators like MassChallenge and New Ventures, participated in investment committees, and served on various boards, including Hoteles Misión and Serfimex. Passionate about fostering entrepreneurial thinking, Márquez hosts Escala, cazadores de ideas, a program on Radio Mexiquense, and teaches courses in business model innovation, entrepreneurial mindset, and family business entrepreneurship. His work combines deep expertise in investment, business strategy, and mentoring, making him a key figure in Mexico's entrepreneurial ecosystem.

Dr. Fernando Sandoval Arzaga is a distinguished academic and researcher in the field of business management, holding a PhD in Administrative Sciences from ESADE Business School in Barcelona, Spain. With over a decade of experience as a professor at Tecnológico de Monterrey and EGADE Business School, Dr. Sandoval has taught subjects such as Business Strategy, Leadership, Human Capital Management, Family Businesses, and Business Succession. He is a key member of the STEP (Successful Transgenerational Entrepreneurship Practices) project, which examines successful family businesses worldwide in collaboration with renowned institutions like Babson College. Additionally, Dr. Sandoval is involved with GRACO-ESADE, a research group focused on knowledge and learning in organizations. He has presented at prestigious conferences such as EGOS and FERC, and his work has been published in notable journals including Development and Learning in Organizations, Journal of Family Business Management, INCAE Business Review, and América Economía. With 15 years of consulting and teaching experience, Dr. Sandoval now serves as the Director of Entrepreneurship and the Center for Entrepreneurial Families at Tecnológico de Monterrey’s Campus Estado de México, where he continues to contribute to the growth of family businesses and organizational development.