Fundamentals of entrepreneurship in the family business
Master family business entrepreneurship through STEP model implementation, market validation, and strategic business planning.
Master family business entrepreneurship through STEP model implementation, market validation, and strategic business planning.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Leading a Family Business Specialization program. You can audit this specific course for free to explore the content.
Instructors:
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What you'll learn
Apply best practices in family business management
Implement entrepreneurship and innovation models
Develop effective market validation strategies
Create compelling value propositions
Design professional business pitches
Skills you'll gain
This course includes:
0.4 Hours PreRecorded video
17 assignments
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FullTime access
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There are 5 modules in this course
This comprehensive course focuses on entrepreneurship within family businesses. Students learn to implement the STEP model, analyze market opportunities, and develop effective business strategies. The curriculum covers ideation techniques, market validation methods, value proposition development, and creating compelling business pitches for both family and non-family investors.
Topic 1. A Family Business Venture: The STEP Model
Module 1 · 5 Hours to complete
Topic 2. Mega Trends and Entrepreneurship
Module 2 · 3 Hours to complete
Topic 3. Ideation and Market Validation
Module 3 · 3 Hours to complete
Topic 4. Value Proposition
Module 4 · 4 Hours to complete
Topic 5. Business Pitch (Family and Non-Family Investors)
Module 5 · 5 Hours to complete
Fee Structure
Instructors
Expert in Entrepreneurship and Business Innovation
Luis Antonio Márquez Heine is a seasoned expert in entrepreneurship, business innovation, and private equity, with an extensive academic and professional background. He holds a law degree from UNAM, a certification in Innovation from the University of Salamanca, and a Master's degree in Public Administration from Harvard University. With over a decade of experience in managing private equity funds such as Bricapital and Plataforma Hotelera México, Márquez also played a pivotal role in developing the Mexican Private Equity Association (AMEXCAP) in 2014. He has mentored entrepreneurs through accelerators like MassChallenge and New Ventures, participated in investment committees, and served on various boards, including Hoteles Misión and Serfimex. Passionate about fostering entrepreneurial thinking, Márquez hosts Escala, cazadores de ideas, a program on Radio Mexiquense, and teaches courses in business model innovation, entrepreneurial mindset, and family business entrepreneurship. His work combines deep expertise in investment, business strategy, and mentoring, making him a key figure in Mexico's entrepreneurial ecosystem.
Expert in Family Business and Entrepreneurial Strategy at Tecnológico de Monterrey
Dr. Fernando Sandoval Arzaga is a distinguished academic and researcher in the field of business management, holding a PhD in Administrative Sciences from ESADE Business School in Barcelona, Spain. With over a decade of experience as a professor at Tecnológico de Monterrey and EGADE Business School, Dr. Sandoval has taught subjects such as Business Strategy, Leadership, Human Capital Management, Family Businesses, and Business Succession. He is a key member of the STEP (Successful Transgenerational Entrepreneurship Practices) project, which examines successful family businesses worldwide in collaboration with renowned institutions like Babson College. Additionally, Dr. Sandoval is involved with GRACO-ESADE, a research group focused on knowledge and learning in organizations. He has presented at prestigious conferences such as EGOS and FERC, and his work has been published in notable journals including Development and Learning in Organizations, Journal of Family Business Management, INCAE Business Review, and América Economía. With 15 years of consulting and teaching experience, Dr. Sandoval now serves as the Director of Entrepreneurship and the Center for Entrepreneurial Families at Tecnológico de Monterrey’s Campus Estado de México, where he continues to contribute to the growth of family businesses and organizational development.
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