A Comparative Analysis of Major Social Media Platforms
Learn to identify and leverage social media platforms for business strategies. Master platform interaction and harness their benefits for marketing success.
Learn to identify and leverage social media platforms for business strategies. Master platform interaction and harness their benefits for marketing success.
This course explains the general aspects of social media, enabling participants to distinguish, classify and identify the particular qualities of social network evolution. Students will learn about social media applications in business and commercial environments, recognize the most popular platforms, and understand current usage trends. The course covers platform interaction benefits, characteristics of major social networks, and their added value to digital communication strategies and business objectives.
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What you'll learn
Identify the benefits of intra-platform interaction for communication strategies
Recognize the unique characteristics of major social media platforms
Understand how each platform contributes to different business environments
Determine the appropriate use of platforms for specific business objectives
Compare the qualities of social networks for digital communication strategies
Evaluate how social media contributes to productivity and collaboration
Skills you'll gain
This course includes:
0.77 Hours PreRecorded video
12 assignments
Access on Mobile, Tablet, Desktop
Batch access
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There are 4 modules in this course
This comprehensive course explores the characteristics and benefits of today's most significant social media platforms. Students begin by learning about cross-platform interaction and how it contributes to communication strategy and social listening. The curriculum then examines the unique features of major social networks and their appropriate application in various business environments. Students analyze how these platforms add value to business strategies, comparing their qualities and validating their contribution to digital communication strategies. Topics covered include productivity, collaboration, knowledge management, innovation, branding, and brand reputation management. The course concludes with preparation for a final project that applies the knowledge gained throughout the program.
Interacción entre plataformas
Module 1 · 1 Hours to complete
Principales redes sociales
Module 2 · 1 Hours to complete
El valor agregado de las plataformas hacia la estrategia digital
Module 3 · 6 Hours to complete
Cierre del curso
Module 4 · 35 Minutes to complete
Fee Structure
Instructors
Full Professor of Marketing
José Antonio Cano Chambonnet is a full professor at Tecnológico de Monterrey, specializing in marketing and digital strategy. He holds an engineering degree in Electronics and Communications from Tecnológico de Monterrey, Campus Estado de México, and a Master's in Business Administration from the University of Manchester. His teaching focuses on courses related to social media marketing, digital strategy, and brand management. He is known for his expertise in developing effective marketing strategies for businesses, particularly through the use of social media platforms. Professor Cano Chambonnet's courses cover a wide range of topics, including the benefits and characteristics of significant social networks, forming digital strategies, strategic implications of branding, and the execution and measurement of social media strategies. His teaching style is highly rated by students, with many praising his courses for their clarity and practicality in applying marketing concepts to real-world scenarios
Full Professor of Marketing
María de los Angeles Ramos Solano is a full professor at Tecnológico de Monterrey, specializing in marketing and market research. She has taught a wide range of courses, including Marketing, Service Marketing, Retail Trade, Category Management, Sales Promotion, Integrated Market Communication, New Product Development, and Global Brands. Additionally, she has coordinated the P&G and Unilever Chairs and taught Digital Marketing, collaborating with industry leaders from Google, Microsoft, and Wunderman. She is also an academic coordinator and instructor for executive programs across various campuses of Tecnológico de Monterrey in Latin America. Professor Ramos Solano has extensive experience in retail purchasing management and has worked in the sales and marketing departments of companies like the Dann Carlton hotel chain in Colombia and 3M Mexico. She has also participated in market research for companies such as Henkel-Mexico and has consulted on projects with small and medium-sized enterprises (SMEs) and family businesses. Her expertise spans strategic sales direction, digital marketing strategies, and advanced purchasing systems, making her a valuable resource in both academia and industry.
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