Business Intelligence and Competitive Analysis
Master comprehensive business intelligence and competitive analysis through real-world case studies, focusing on industry analysis and strategic positioning.
Master comprehensive business intelligence and competitive analysis through real-world case studies, focusing on industry analysis and strategic positioning.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Supply Chain Analytics Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.4
(218 ratings)
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English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Conduct industry analysis including trends and competition intensity
Perform competition positioning in business landscapes
Execute enterprise diagnosis to identify strengths and weaknesses
Analyze value chains and market dynamics
Develop data-driven competitive intelligence strategies
Skills you'll gain
This course includes:
2.35 Hours PreRecorded video
4 quizzes, 3 peer reviews
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
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Top companies offer this course to their employees
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There are 4 modules in this course
This comprehensive course focuses on business intelligence and competitive analysis using the American Airlines case study. Students learn to combine data, analytics models, and visualization tools for effective competitive intelligence. The curriculum covers industry analysis, competition positioning, and enterprise diagnosis. Through hands-on projects, learners develop practical skills in analyzing market trends, assessing competitive landscapes, and identifying business opportunities and challenges.
Welcome!
Module 1 · 3 Hours to complete
Industry Analysis
Module 2 · 4 Hours to complete
Competition Positioning
Module 3 · 3 Hours to complete
Enterprise Diagnosis
Module 4 · 3 Hours to complete
Fee Structure
Instructor
Innovator in Supply Chain Management and Analytics
Dr. Yao Zhao is a professor in Supply Chain Management at Rutgers University, holding a Ph.D. in Industrial Engineering and Management Sciences from Northwestern University. His impressive background includes positions as a visiting scholar at MIT's Operations Research Center and a visiting professor at Duke's Fuqua School of Business. With research interests in Supply Chain Management, Analytics, and Healthcare, Dr. Zhao has published in top-tier journals, served as an associate editor for notable publications, and received accolades such as the National Science Foundation Career Award in 2008 and the Dean’s Meritorious Teaching Award in 2016. He is a respected case writer, winning first place in the INFORM Case Writing Competition in 2014. Dr. Zhao has also designed and taught core courses at Rutgers, including Supply Chain Analytics and Healthcare Operations Analysis. His extensive consulting work spans numerous organizations, including General Motors and the Defense Logistics Agency, significantly impacting economic and social outcomes in projects like the energy supply chain in Pakistan and the shuttle system for the 2014 Special Olympics USA Games, achieving exceptional customer satisfaction.
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4.4 course rating
218 ratings
Frequently asked questions
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