The Art of Selling: Introduction to Sales
This course is part of Gerencia de ventas: desarrollo de habilidades comerciales.
This introductory sales course teaches the fundamental principles that make selling effective across all human activities. You'll learn to professionalize your sales approach by understanding its most important variables, making it easier for customers to purchase your products or services. The course provides the knowledge needed to become a successful salesperson—a valuable skill that benefits both personal and professional development. Beyond attitude and knowledge, you'll discover how to manage specific processes that make sales one of the world's most exciting professions. By enrolling in this online course, you'll develop practical selling techniques that make you attractive to any organization, adding a valuable capability to your professional career.
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What you'll learn
Learn to manage products according to customer needs.
Develop skills to ask intelligent questions that help you better understand clients.
Master negotiation techniques to deal effectively with customers.
Gain deeper insight into customers and their specific needs.
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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There are 4 modules in this course
This course provides a comprehensive introduction to professional selling techniques applicable across various industries and contexts. Students begin by exploring core sales concepts, including key definitions, sales facilitators, and essential characteristics of successful salespeople. The curriculum then progresses to value proposition development, teaching students how to create value, develop implicit customer needs, and transform product features into tangible benefits. The third section covers the sales process, focusing on pre-sales activities, sales planning, and prospecting techniques. The course concludes with commercial contact strategies, including creating the right environment, effective product presentation, and connecting products to brand value. Throughout the course, emphasis is placed on practical application of sales techniques, understanding customer psychology, and developing the professional mindset required for sales success.
El concepto de ventas
Module 1
Desarrollo de la propuesta de valor
Module 2
El proceso de venta
Module 3
Contacto comercial
Module 4
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Gerencia de ventas: desarrollo de habilidades comerciales
Payment options
Financial Aid
Instructor
3 Courses
Latin American Marketing and Sales Expert
Ivan Moya is a distinguished professional with over 30 years of experience in sales, marketing, and business leadership. As a Master in Marketing and Business Administrator from the prestigious Pontificia Universidad Javeriana, he has established himself as a prominent figure in the Latin American business landscape. His extensive career encompasses roles as a consultant, director, sales manager, and general director, where he has demonstrated exceptional leadership by successfully managing sales teams of over 200 people. His expertise and knowledge are regularly shared through his position as a visiting professor at various universities across Latin America, contributing to the development of future business leaders in the region.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.