Learn to create compelling visions, craft meaningful work environments, and inspire through effective leadership communication and brand management.
Learn to create compelling visions, craft meaningful work environments, and inspire through effective leadership communication and brand management.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Leading: Human Resource Management and Leadership Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(795 ratings)
38,537 already enrolled
English
پښتو, বাংলা, اردو, 3 more
What you'll learn
Create and communicate compelling organizational visions
Develop strategies for making work more meaningful
Master leadership communication through storytelling
Understand the neuroscience of meaning-making
Leverage branding for organizational alignment
Skills you'll gain
This course includes:
2.8 Hours PreRecorded video
9 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.





There are 6 modules in this course
This comprehensive course explores how leaders can create and communicate compelling visions that drive positive organizational change. Students learn about the neuroscience of meaning-making, effective storytelling techniques, and strategic brand management. The curriculum covers various aspects of leadership communication, from body language and voice modulation to creating meaningful brand identities. The course also examines how social and cultural factors influence meaning-making in organizational contexts.
Meaning and making meaning
Module 1 · 5 Hours to complete
Leadership and meaning making
Module 2 · 4 Hours to complete
Brain, body and storytelling in meaning making
Module 3 · 5 Hours to complete
Branding as meaning making
Module 4 · 4 Hours to complete
Building brands
Module 5 · 5 Hours to complete
Meaning in social context
Module 6 · 3 Hours to complete
Fee Structure
Instructors
Corporate Communications Coach Specializing in Executive Performance and Leadership Development
Arabella has 15 years of international performance training and over a decade of experience as a corporate communications coach. She specializes in coaching CEOs, executives, and senior leadership teams across various programs, including pitching, presenting, media training, emotional intelligence, influential conversations, advanced communication, conflict resolution, and expert negotiation skills. Her impressive client roster includes major organizations such as American Express, eBay, PwC, News Corp, Deloitte, NAB, Macquarie Bank, Commbank, CBRE, the Australian Government, and the Media Federation of Australia (NGEN).
Expert in Business Ethics and Leadership with a Focus on Neoliberalism
Dr. Edward has over 20 years of experience researching and teaching the ethics of business, leadership, and work at various universities in the UK and Australia. He has published more than 30 academic journal articles and book chapters on diverse topics, including workforce drug testing, workplace discrimination, research ethics, and leadership ethics. His most recent publication is the book Neoliberalism, Management and Religion: Reexamining the Spirits of Capitalism (2019), part of the Routledge Studies in Business Ethics series.
Testimonials
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4.8 course rating
795 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.