Storytelling and influencing: Communicate with impact
Master persuasive communication through storytelling techniques and learn to influence stakeholders effectively.
Master persuasive communication through storytelling techniques and learn to influence stakeholders effectively.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Influencing: Storytelling, Change Management and Governance Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(2,058 ratings)
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English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Evaluate and apply persuasive communication theories
Develop compelling storytelling techniques for business contexts
Build rapport and authenticity in professional relationships
Lead influential group conversations and meetings
Handle objections and overcome resistance effectively
Create and deliver powerful pitches
Skills you'll gain
This course includes:
3.1 Hours PreRecorded video
12 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 6 modules in this course
This comprehensive course focuses on developing advanced communication and influencing skills essential for leadership roles. The curriculum covers persuasive communication theory, storytelling techniques, rapport building, group dynamics, and handling objections. Students learn to create compelling narratives, lead influential conversations, and effectively pitch ideas. Through structured learning activities, participants develop practical skills in audience analysis, emotional connection, and strategic communication.
The necessary art of persuasion: Understanding what matters to your audience
Module 1 · 3 Hours to complete
Telling your story: Developing a dramatic narrative
Module 2 · 3 Hours to complete
Connecting with people: Developing authenticity and building rapport
Module 3 · 3 Hours to complete
Talk the talk: Creating impressions and guiding influential conversations
Module 4 · 2 Hours to complete
Painful truth: Dealing with objections and overcoming resistance
Module 5 · 2 Hours to complete
Winning over hearts and minds: How to pitch a brilliant idea
Module 6 · 2 Hours to complete
Fee Structure
Instructors
Corporate Communications Coach Specializing in Executive Performance and Leadership Development
Arabella has 15 years of international performance training and over a decade of experience as a corporate communications coach. She specializes in coaching CEOs, executives, and senior leadership teams across various programs, including pitching, presenting, media training, emotional intelligence, influential conversations, advanced communication, conflict resolution, and expert negotiation skills. Her impressive client roster includes major organizations such as American Express, eBay, PwC, News Corp, Deloitte, NAB, Macquarie Bank, Commbank, CBRE, the Australian Government, and the Media Federation of Australia (NGEN).
Program Director Specializing in Marketing Strategy and Consulting
Lawrence is the Program Director of the Bachelor of Marketing and Media, with extensive experience in executive MBA teaching, in-house training, and strategic planning for corporations. He has worked on various marketing consulting projects, including advertising pretesting, campaign tracking, pricing, brand health assessment, market sizing, new product evaluation, and customer satisfaction. Lawrence has published in top-ranked marketing journals, and his latest book is Principles of Integrated Marketing Communications (Cambridge University Press, 2014).
Testimonials
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4.8 course rating
2,058 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.