Associate Professor Lawrence Ang
Program Director Specializing in Marketing Strategy and Consulting
1,27,102
Total Students
About Me
Lawrence is the Program Director of the Bachelor of Marketing and Media, with extensive experience in executive MBA teaching, in-house training, and strategic planning for corporations. He has worked on various marketing consulting projects, including advertising pretesting, campaign tracking, pricing, brand health assessment, market sizing, new product evaluation, and customer satisfaction. Lawrence has published in top-ranked marketing journals, and his latest book is Principles of Integrated Marketing Communications (Cambridge University Press, 2014).