Customer Centricity as Competitive Advantage - Jagdish Sheth

Dr. Jagdish Sheth is a prominent professor at Kennesaw State University, recognized for his extensive expertise in marketing, consumer behavior, and competitive strategy. With over 60 years of experience in academia, he has taught at leading institutions such as Emory University and the University of Southern California. Dr. Sheth has authored more than 300 research papers and several influential books, making significant contributions to the fields of relationship marketing and consumer psychology. His work emphasizes the importance of understanding consumer needs and adapting marketing strategies to meet those needs effectively.On Coursera, Dr. Sheth offers a series of engaging courses that cover various aspects of marketing, including Branding for Differential Advantage, Customer Centricity as Competitive Advantage, and How Technology Will Shape Marketing. These courses aim to equip learners with practical skills and insights into modern marketing practices, focusing on the significance of customer-centric approaches and the impact of emerging technologies on brand management. By exploring topics such as market segmentation and managing customer expectations, Dr. Sheth's courses provide valuable knowledge for professionals looking to enhance their marketing strategies in a competitive landscape.