The Principles of Real Estate
This course is part of Keller Williams Real Estate Agent Professional Certificate.
Course Cost
Free course
Beginner
Skill Level
21 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Keller Williams Real Estate Agent Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
What you'll learn
Learn the core responsibilities and daily tasks of a real estate agent
Understand commission structures and income potential in real estate
Master lead generation techniques and database management
Develop market analysis skills for property evaluation
Learn effective client relationship management strategies
Understand fair housing laws and fiduciary responsibilities
Skills you'll gain
This course includes:
5.8 Hours PreRecorded video
21 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate

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There are 7 modules in this course
This comprehensive course introduces students to the fundamental principles of real estate and the essential skills needed for a successful career as a real estate agent. The curriculum covers crucial topics including agent responsibilities, commission structures, daily operations, market analysis, lead generation, and database management. Through practical examples and expert insights, students learn how to generate leads, manage client relationships, and build a sustainable real estate business.
The Job of a Real Estate Agent
Module 1 · 5 Hours to complete
How Real Estate Agents Get Paid
Module 2 · 4 Hours to complete
A Day in the Life of a Real Estate Agent
Module 3 · 3 Hours to complete
Be A Student of the Market
Module 4 · 3 Hours to complete
Real Estate is Lead Generation
Module 5 · 3 Hours to complete
Your Business is Your Database
Module 6 · 2 Hours to complete
Summary and Wrap-Up- The Principles of Real Estate
Module 7 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Keller Williams Real Estate Agent Professional Certificate
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.






