The Principles of Real Estate
Master foundational real estate concepts, from commission structures to lead generation, perfect for aspiring agents starting their career journey.
Master foundational real estate concepts, from commission structures to lead generation, perfect for aspiring agents starting their career journey.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Keller Williams Real Estate Agent Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.9
(62 ratings)
19,004 already enrolled
Instructors:
English
Powered by
What you'll learn
Learn the core responsibilities and daily tasks of a real estate agent
Understand commission structures and income potential in real estate
Master lead generation techniques and database management
Develop market analysis skills for property evaluation
Learn effective client relationship management strategies
Understand fair housing laws and fiduciary responsibilities
Skills you'll gain
This course includes:
5.8 Hours PreRecorded video
21 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 7 modules in this course
This comprehensive course introduces students to the fundamental principles of real estate and the essential skills needed for a successful career as a real estate agent. The curriculum covers crucial topics including agent responsibilities, commission structures, daily operations, market analysis, lead generation, and database management. Through practical examples and expert insights, students learn how to generate leads, manage client relationships, and build a sustainable real estate business.
The Job of a Real Estate Agent
Module 1 · 5 Hours to complete
How Real Estate Agents Get Paid
Module 2 · 4 Hours to complete
A Day in the Life of a Real Estate Agent
Module 3 · 3 Hours to complete
Be A Student of the Market
Module 4 · 3 Hours to complete
Real Estate is Lead Generation
Module 5 · 3 Hours to complete
Your Business is Your Database
Module 6 · 2 Hours to complete
Summary and Wrap-Up- The Principles of Real Estate
Module 7 · 1 Hours to complete
Fee Structure
Instructors
Vice President of Strategic Content at Keller Williams
Jay Papasan is the Vice President of Strategic Content for Keller Williams Realty International, the largest real estate company in the world. A bestselling author, he co-authored The Millionaire Real Estate Agent, which has sold over a million copies, and The ONE Thing, which has achieved more than 3 million sales globally and has been translated into 41 languages. Originally from Memphis, TN, Jay graduated from the University of Memphis before moving to Paris for several years. He later earned a degree from New York University’s graduate writing program and began his publishing career at HarperCollins, where he contributed to several bestselling titles. After relocating to Austin, he joined Keller Williams and has since played a pivotal role in shaping the company's educational content and resources.
Head of Inclusion and Belonging at Keller Williams
Julia Lashay is a prominent figure in the real estate industry with a distinguished 23-year career, serving as a broker, trainer, speaker, author, and advisor. As the Head of Inclusion and Belonging at Keller Williams Realty International, she leads initiatives focused on diversity, equity, and inclusion, implementing innovative strategies to create an inclusive work environment. Licensed in Minnesota and Texas, Julia has educated over 23,000 agents through her industry courses, including "The Agent of Distinction" and "The Color of Real Estate." Her dynamic speaking engagements have earned her recognition at major events like the 2022 REALTOR® Conference & Expo. Additionally, Julia co-hosts the podcast "The Color of Money" and contributes to Inman News, where she shares insights on industry trends while advocating for Black and historically marginalized communities. Her contributions have been acknowledged with multiple awards, including the 2020 Exceptional Service Award and recognition as one of Texas's Top 100 Most Influential People to Watch in 2022.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
4.9 course rating
62 ratings
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.