Completion

CERTIFICATE

Establish Clients for Life with Sellers

This course is part of Keller Williams Real Estate Agent Professional Certificate.

Course Cost

Free course

Beginner

Skill Level

24 Hours

Self-paced lessons

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Keller Williams Real Estate Agent Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

Julia Lashay

Molly de Mattos

English

Julia Lashay

Molly de Mattos

What you'll learn

Execute the complete process of listing and selling homes

Generate and convert seller leads into appointments

Conduct effective listing consultations that secure agreements

Develop and implement strategic property marketing plans

Manage negotiations and transaction processes professionally

Skills you'll gain

Real Estate Sales

Listing Consultations

Property Marketing

Comparative Market Analysis

Client Relationship Management

Negotiation Skills

Contract Management

Property Staging

Marketing Strategy

Transaction Management

This course includes:

6.7 Hours PreRecorded video

20 assignments

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

PROVIDED BY

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

PROVIDED BY

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

There are 7 modules in this course

This comprehensive course teaches real estate professionals how to work effectively with property sellers throughout the entire service cycle. Students learn essential skills including lead generation, listing consultations, property marketing, offer negotiations, and transaction management. The curriculum covers practical aspects of seller relationships from initial contact through post-closing, with emphasis on creating lasting client relationships and generating referrals.

Working with Sellers

Module 1 · 5 Hours to complete

Welcome to Working with Sellers, the first module of Establish Clients for Life with Sellers. This module will educate you on how to position yourself as a trusted expert for potential sellers and the places where you can find seller leads. You will also learn how to create an unbeatable seller-client experience that continues to grow your database over time.

Skills you'll gain

Lead Generation

Client Relations

Value Proposition

Seller Service

Communication Skills

This course includes:

15 Videos

4 Assignments

9 Reading Materials

Listing Consultations

Module 2 · 5 Hours to complete

Welcome to Listing Consultations, the second module of Establish Clients for Life with Sellers. This module will educate you on how real estate agents conduct appointments with sellers known as Listing Consultations.

Skills you'll gain

Comparative Market Analysis

Property Evaluation

Listing Presentation

Negotiation Skills

Contract Management

This course includes:

16 Videos

4 Assignments

13 Reading Materials

Getting a Listing Sold

Module 3 · 4 Hours to complete

Welcome to Getting a Listing Sold, the third module of Establish Clients for Life with Sellers. This module will educate you on how to extend the client experience after the listing agreement has been signed. You will learn how to exceed your client's expectations during the listing process. You will also learn how to market a listing to get the listing sold in a way that continues to increase the leads in your database.

Skills you'll gain

Marketing Strategy

Client Service

Property Staging

Open House Management

Lead Generation

This course includes:

14 Videos

3 Assignments

5 Reading Materials

Receive Offers and Negotiate on Behalf of Sellers

Module 4 · 3 Hours to complete

Welcome to Receive Offers and Negotiate on Behalf of Sellers, the fourth module of Establish Clients for Life with Sellers. This module will walk you through the offers process when working with sellers. You will learn how to interpret offers and communicate the details of the offers with your potential sellers. You will also learn about how to negotiate on behalf of your sellers to get them the best deal possible.

Skills you'll gain

Negotiation Skills

Offer Analysis

Client Communication

Contract Review

Deal Management

This course includes:

10 Videos

3 Assignments

4 Reading Materials

Seller Transactions from Contract to Close

Module 5 · 4 Hours to complete

Welcome to Seller Transactions from Contract to Close, the fifth module of Establish Clients for Life with Sellers. This module will educate you on your responsibilities as a listing agent from the contract until when sellers have officially sold their home, and beyond. You will learn strategies for protecting seller transactions to ensure that deals do not fall through at the signing table.

Skills you'll gain

Transaction Management

Risk Management

Contract Management

Problem Resolution

Timeline Management

This course includes:

15 Videos

3 Assignments

6 Reading Materials

Maintaining Relationships with Sellers

Module 6 · 2 Hours to complete

Welcome to Maintaining Relationships with Sellers, the sixth module of Establish Clients for Life with Sellers. This module will educate you on different ways you can maintain relationships post-closing in ways that come from value and continue to grow your database. You will also learn about the various post-close administrative tasks that help set your business up for success for future and new transactions.

Skills you'll gain

Relationship Management

Database Management

Referral Generation

Post-Close Administration

Client Retention

This course includes:

7 Videos

3 Assignments

2 Reading Materials

Summary and Wrap-Up- Establish Clients for Life with Sellers

Module 7 · 1 Hours to complete

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Keller Williams Real Estate Agent Professional Certificate

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Reviews

21,074

Students

Courses

Julia Lashay

Julia Lashay is a prominent figure in the real estate industry with a distinguished 23-year career, serving as a broker, trainer, speaker, author, and advisor. As the Head of Inclusion and Belonging at Keller Williams Realty International, she leads initiatives focused on diversity, equity, and inclusion, implementing innovative strategies to create an inclusive work environment. Licensed in Minnesota and Texas, Julia has educated over 23,000 agents through her industry courses, including "The Agent of Distinction" and "The Color of Real Estate." Her dynamic speaking engagements have earned her recognition at major events like the 2022 REALTOR® Conference & Expo. Additionally, Julia co-hosts the podcast "The Color of Money" and contributes to Inman News, where she shares insights on industry trends while advocating for Black and historically marginalized communities. Her contributions have been acknowledged with multiple awards, including the 2020 Exceptional Service Award and recognition as one of Texas's Top 100 Most Influential People to Watch in 2022.

1,706

Students

Course

Molly de Mattos

Molly de Mattos became a licensed real estate agent in North Carolina in 2006 and co-founded The Matt & Molly Team, LLC in 2011, which has consistently ranked among the top five teams in the Asheville area. As a Keller Williams University Trainer and BOLD Coach through MAPS Coaching, she serves as the Dean of KSCORE and KW Prep, where she is dedicated to fostering passion, joy, and accountability in real estate education. Molly has significantly impacted thousands of agents across the U.S., Canada, Mexico, Portugal, Poland, South Africa, and beyond, empowering them to achieve their personal and professional goals through her engaging training programs.

Beginner

Skill Level

24 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

Establish Clients for Life with Sellers

What you'll learn

Skills you'll gain

This course includes:

Get a Completion Certificate

Get a Completion Certificate

Top companies offer this course to their employees

There are 7 modules in this course

Working with Sellers

Skills you'll gain

This course includes:

Listing Consultations

Skills you'll gain

This course includes:

Getting a Listing Sold

Skills you'll gain

This course includes:

Receive Offers and Negotiate on Behalf of Sellers

Skills you'll gain

This course includes:

Seller Transactions from Contract to Close

Skills you'll gain

This course includes:

Maintaining Relationships with Sellers

Skills you'll gain

This course includes:

Summary and Wrap-Up- Establish Clients for Life with Sellers

Skills you'll gain

This course includes:

Fee Structure

Reviews

Faculties

Frequently asked Questions

When will I have access to the lectures and assignments?

What will I get if I subscribe to this Certificate?

What is the refund policy?