Infonomics II: Managing and Measuring Business Information
This course is part of Introduction to Business Analytics and Information Economics.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Apply asset management principles to information
Measure information value characteristics
Understand information ownership and rights
Develop information governance frameworks
Implement information valuation models
Design information-centric organizational structures
Skills you'll gain
This course includes:
3.4 Hours PreRecorded video
31 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This advanced course explores how to manage and measure information as a business asset. Students learn to adapt traditional asset management principles to information assets, develop valuation models for information, and understand critical issues around information ownership and rights. The curriculum covers information maturity models, data quality dimensions, valuation approaches, and emerging organizational roles. Through case studies and practical examples, learners develop skills in measuring and managing information value.
Course Orientation
Module 1 · 1 Hours to complete
Module 1 Managing Information as an Asset
Module 2 · 3 Hours to complete
Module 2: Measuring and Accounting for Information
Module 3 · 3 Hours to complete
Module 3 Privacy, Rights, Ownership, and Sovereignty
Module 4 · 1 Hours to complete
Module 4 Roles and Organization Structure
Module 5 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Introduction to Business Analytics and Information Economics
Instructor
Pioneer in Infonomics and Data Strategy
Douglas B. Laney is an esteemed Adjunct Clinical Assistant Professor of Accountancy at the University of Illinois Urbana-Champaign, where he has been teaching since 2018. He specializes in infonomics, a field he originated, which focuses on the monetization and management of information as a strategic asset. Laney's courses, including "Infonomics" and "Executive Introduction to Business Analytics," are available online through Coursera, making his expertise accessible to a global audience. In addition to his academic role, he serves as the Data & Analytics Strategy Innovation Fellow at West Monroe Partners, where he advises organizations on leveraging data for new value streams. An accomplished author, Laney wrote the best-selling book Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage and has contributed to various business publications, including Forbes. His previous experience includes a distinguished tenure at Gartner, where he received multiple awards for thought leadership in data strategy. With a strong commitment to education and innovation, Laney continues to influence the fields of data analytics and business strategy through his teaching and consulting work.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.