Douglas B. Laney

Douglas B. Laney is an esteemed Adjunct Clinical Assistant Professor of Accountancy at the University of Illinois Urbana-Champaign, where he has been teaching since 2018. He specializes in infonomics, a field he originated, which focuses on the monetization and management of information as a strategic asset. Laney's courses, including "Infonomics" and "Executive Introduction to Business Analytics," are available online through Coursera, making his expertise accessible to a global audience. In addition to his academic role, he serves as the Data & Analytics Strategy Innovation Fellow at West Monroe Partners, where he advises organizations on leveraging data for new value streams. An accomplished author, Laney wrote the best-selling book Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage and has contributed to various business publications, including Forbes. His previous experience includes a distinguished tenure at Gartner, where he received multiple awards for thought leadership in data strategy. With a strong commitment to education and innovation, Laney continues to influence the fields of data analytics and business strategy through his teaching and consulting work.