Business Value: Making Money from Data & Info Economics
Master the fundamentals of treating information as an economic asset and learn strategies for data monetization in the digital age.
Master the fundamentals of treating information as an economic asset and learn strategies for data monetization in the digital age.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(95 ratings)
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English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Understand information's economic characteristics
Develop data monetization strategies
Apply information valuation methods
Implement analytics for value creation
Identify monetization opportunities
Create information-based products
Skills you'll gain
This course includes:
4.4 Hours PreRecorded video
32 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This foundational course explores how organizations can leverage information as an economic asset. Students learn about information's unique economic characteristics, methods for monetizing data assets, and approaches to generating business value from information. The curriculum covers information economics principles, monetization strategies, and advanced analytics applications. Through real-world case studies and practical examples, learners develop skills in identifying and implementing data monetization opportunities.
Course Orientation
Module 1 · 1 Hours to complete
Module 1: What is Information?
Module 2 · 2 Hours to complete
Module 2 The Economics of Information
Module 3 · 2 Hours to complete
Module 3 Methods for Monetizing Information
Module 4 · 4 Hours to complete
Module 4 Applied Analytics
Module 5 · 2 Hours to complete
Fee Structure
Instructor
Pioneer in Infonomics and Data Strategy
Douglas B. Laney is an esteemed Adjunct Clinical Assistant Professor of Accountancy at the University of Illinois Urbana-Champaign, where he has been teaching since 2018. He specializes in infonomics, a field he originated, which focuses on the monetization and management of information as a strategic asset. Laney's courses, including "Infonomics" and "Executive Introduction to Business Analytics," are available online through Coursera, making his expertise accessible to a global audience. In addition to his academic role, he serves as the Data & Analytics Strategy Innovation Fellow at West Monroe Partners, where he advises organizations on leveraging data for new value streams. An accomplished author, Laney wrote the best-selling book Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage and has contributed to various business publications, including Forbes. His previous experience includes a distinguished tenure at Gartner, where he received multiple awards for thought leadership in data strategy. With a strong commitment to education and innovation, Laney continues to influence the fields of data analytics and business strategy through his teaching and consulting work.
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4.6 course rating
95 ratings
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