The Role of the Media
Learn effective media relations and journalism principles for successful press interactions and communication strategies.
Learn effective media relations and journalism principles for successful press interactions and communication strategies.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Communicating with Presence Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Understand media dynamics
Master interview techniques
Develop news strategies
Communicate effectively with press
Manage media relations
Skills you'll gain
This course includes:
1.2 Hours PreRecorded video
3 quizzes, 2 assignments
Access on Mobile, Desktop
FullTime access
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There are 3 modules in this course
This course provides comprehensive training in media relations and journalism principles. Students learn effective communication strategies, interview techniques, and news management. The curriculum covers media dynamics, press relations, and strategic communication approaches.
Module I: The Role of the Media
Module 1 · 3 Hours to complete
Module II: What Makes News
Module 2 · 49 Minutes to complete
Module III: Time to Talk with the Media
Module 3 · 4 Hours to complete
Fee Structure
Instructors
Former Vatican Spokesman and Global Communications Expert
Greg Burke is a distinguished communications professional and lecturer at IESE Business School, bringing unique expertise from his remarkable career spanning journalism, Vatican communications, and international affairs. His notable role as spokesman for Pope Francis and his work in Strategic Communications at the Vatican marks a significant chapter in his career. Before his Vatican service, Burke established himself as an accomplished foreign correspondent with over two decades of experience in both print and broadcast journalism, working for prestigious media organizations including Time Magazine and Fox News. His journalism career included extensive coverage of major international events, particularly throughout Europe and the Middle East, where he reported on significant conflicts including comprehensive coverage of the 2006 Lebanon war. At IESE Business School, he teaches several communications courses including Crisis Communications, Persuasive Communication, The Art of Storytelling, and The Role of the Media, sharing his wealth of real-world experience in global communications and crisis management with students
Crisis Communication Expert and Media Management Scholar
Yago de la Cierva is a Professor of Managing People in Organizations at IESE Business School, bringing extensive expertise in crisis communication and media management. His academic credentials include a Ph.D. in Philosophy from the University of Navarra and a Law degree from the University of Santiago de Compostela. His professional career spans four key areas of communication: audiovisual journalism, corporate communication, university teaching, and crisis consulting.
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Frequently asked questions
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