Persuasive Communication
Master the art of influential communication through logos, ethos, pathos, and storytelling techniques.
Master the art of influential communication through logos, ethos, pathos, and storytelling techniques.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Communicating with Presence Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(23 ratings)
2,400 already enrolled
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What you'll learn
Structure logical and convincing arguments using logos
Build and maintain speaker credibility through ethos
Master the art of storytelling for impact
Harness emotional connections using pathos
Create well-structured persuasive speeches
Develop effective leadership communication skills
Skills you'll gain
This course includes:
1.75 Hours PreRecorded video
5 quizzes, 5 assignments
Access on Mobile, Desktop, Tablet
FullTime access
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There are 6 modules in this course
This comprehensive course covers the fundamental principles and advanced techniques of persuasive communication. Students learn to structure rational arguments, build credibility, master storytelling, and harness emotional connection. The curriculum progresses through logos (logical structure), ethos (credibility), and pathos (emotional appeal), providing practical tools for effective leadership communication.
Introduction to the Communicating with Presence Specialization
Module 1 · 7 Minutes to complete
Lecture I: Communication Skills
Module 2 · 3 Hours to complete
Lecture II: Logos
Module 3 · 3 Hours to complete
Lecture III: Ethos
Module 4 · 3 Hours to complete
Lecture IV: Storytelling
Module 5 · 3 Hours to complete
Lecture V: Pathos
Module 6 · 3 Hours to complete
Fee Structure
Instructors
Former Vatican Spokesman and Global Communications Expert
Greg Burke is a distinguished communications professional and lecturer at IESE Business School, bringing unique expertise from his remarkable career spanning journalism, Vatican communications, and international affairs. His notable role as spokesman for Pope Francis and his work in Strategic Communications at the Vatican marks a significant chapter in his career. Before his Vatican service, Burke established himself as an accomplished foreign correspondent with over two decades of experience in both print and broadcast journalism, working for prestigious media organizations including Time Magazine and Fox News. His journalism career included extensive coverage of major international events, particularly throughout Europe and the Middle East, where he reported on significant conflicts including comprehensive coverage of the 2006 Lebanon war. At IESE Business School, he teaches several communications courses including Crisis Communications, Persuasive Communication, The Art of Storytelling, and The Role of the Media, sharing his wealth of real-world experience in global communications and crisis management with students
Crisis Communication Expert and Media Management Scholar
Yago de la Cierva is a Professor of Managing People in Organizations at IESE Business School, bringing extensive expertise in crisis communication and media management. His academic credentials include a Ph.D. in Philosophy from the University of Navarra and a Law degree from the University of Santiago de Compostela. His professional career spans four key areas of communication: audiovisual journalism, corporate communication, university teaching, and crisis consulting.
Testimonials
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4.7 course rating
23 ratings
Frequently asked questions
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