Informes de ventas con HubSpot
This course is part of Representante de Ventas de HubSpot Professional Certificate.
Este curso te enseña a implementar una estrategia eficaz de gestión de clientes potenciales utilizando HubSpot. Aprenderás a operar una empresa basada en datos, auditando, limpiando y organizando información en el CRM. Identificarás métricas clave para analizar el éxito de ventas y atención al cliente dentro de las etapas de la Metodología Inbound. El curso abarca tipos de pruebas, uso de herramientas del Hub de ventas y elaboración de informes en cada fase. Crearás informes personalizados visualmente atractivos en los paneles principales de HubSpot, siguiendo las mejores prácticas de visualización de datos. Al finalizar, serás capaz de establecer objetivos basados en datos, crear propiedades personalizadas, identificar métricas clave para ventas, analizar contenido, realizar previsiones, evaluar el servicio al cliente y crear paneles principales efectivos. Dirigido a personas interesadas en impulsar su carrera en ventas, sea cambiando de profesión o perfeccionando habilidades actuales.
Instructors:
Spanish
English
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What you'll learn
Auditar, limpiar y organizar datos en la plataforma CRM de HubSpot
Identificar y analizar métricas clave para la eficacia de ventas según objetivos empresariales
Evaluar el éxito del servicio al cliente mediante análisis de datos
Crear informes personalizados con visualizaciones atractivas en el panel principal
Establecer objetivos empresariales basados en datos concretos
Crear propiedades de contactos personalizadas para mejorar la gestión
Skills you'll gain
This course includes:
3.3 Hours PreRecorded video
18 assignments
Access on Mobile, Tablet, Desktop
Batch access
Shareable certificate
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There are 4 modules in this course
Este curso te enseña a utilizar HubSpot para implementar estrategias efectivas de gestión de clientes potenciales basadas en datos. Comenzarás aprendiendo a auditar, limpiar y organizar datos en el CRM, estableciendo objetivos empresariales basados en análisis. Luego explorarás las métricas clave para evaluar el éxito en ventas y servicio al cliente dentro de las etapas de la Metodología Inbound (captación, compromiso y deleite). Aprenderás sobre pruebas A/B, uso de herramientas específicas y análisis de datos en cada fase. El curso profundiza en la creación de informes personalizados visualmente atractivos, enseñándote las mejores prácticas de visualización de datos y diseño de paneles principales. Finalizarás con un proyecto práctico que integra todas las habilidades adquiridas, preparándote para tomar decisiones empresariales efectivas basadas en datos.
Base empresarial basada en datos
Module 1 · 5 Hours to complete
Utilice los informes para impulsar el éxito
Module 2 · 6 Hours to complete
Crear un informe personalizado en HubSpot
Module 3 · 4 Hours to complete
Informes con HubSpot: Aplicación
Module 4 · 1 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Representante de Ventas de HubSpot Professional Certificate
Instructor
EMEA Partnership Enablement Specialist and Digital Marketing Expert
Tiphaine Amblard is a distinguished professional currently serving as Partnership Enablement Specialist EMEA at HubSpot, bringing valuable experience from her previous roles at LinkedIn and Oracle. Her career at HubSpot shows impressive progression, starting as Associate Inbound Professor and advancing through positions including Inbound Professor, Partner Professor, and Senior Partner Professor. She currently teaches multiple courses at HubSpot Academy in three languages: Sales Enablement and Sales Reporting with HubSpot in English, Habilitación de ventas and Informes de ventas con HubSpot in Spanish, and their Arabic equivalents. Beyond her role at HubSpot, she serves as a Digital Marketing and Sales instructor at prestigious French institutions including KEDGE Business School and EM Normandie Business School. Her professional background includes significant positions as Account Executive at LinkedIn and Business Development Consultant at Oracle. Based in Paris, France, she brings a unique European perspective to global sales education, particularly valuable in the EMEA region, where she combines her expertise in digital marketing, sales enablement, and multilingual instruction to educate professionals worldwide.
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