Learn UX fundamentals—key concepts, roles, activities, and deliverables in a business context, with essential methods for user-centered design.
Learn UX fundamentals—key concepts, roles, activities, and deliverables in a business context, with essential methods for user-centered design.
This comprehensive course explores the fundamentals of user experience (UX) in the business context. UX is defined as the result of user's internal states, system characteristics, and context of interaction. The course emphasizes how innovative and well-designed user experiences are crucial for both customers using websites, mobile applications, and self-service kiosks, as well as employees interacting with various interfaces like web platforms, management software, and intranets. UX design practice utilizes a user-centered approach covering three main activities: UX research (understanding users and their contexts), ideation activities (including design thinking and participatory ideation), and prototyping. The course aims to teach specific methods, techniques, and digital tools for UX in the current business environment. UX professionals intervene in the design process of digital products or services to ensure user-centered design, employing methodologies from interviews and observation to interface prototype development. The course discusses what user experience is in the business practice context, covering the UX project cycle, stakeholders, user/customer/citizen experience, return on investment, and key performance indicators.
Instructors:
French
Français
What you'll learn
Le cycle de projet UX
Les parties prenantes
Expérience utilisateur, client et citoyen
Retour sur investissement et indicateurs de performance clés
Distinguer le rôle des parties prenantes d'un projet UX
Décrire le profil, la formation et le parcours typiques d'un professionnel UX
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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There are 4 modules in this course
This course provides a comprehensive introduction to user experience design in a business context. It covers the UX project cycle, stakeholder roles, and different types of user experiences (customer, employee, citizen). Students learn about return on investment and key performance indicators for UX projects. The course explores the typical profile, training, and career path of UX professionals and explains the connection between UX and scientific approaches. It examines common UX tools, challenges, and approaches through practical examples. Students will experiment with the phases of UX projects including analysis, design, prototyping, and evaluation, understanding how these phases interconnect. The course emphasizes practical application of UX principles in various business contexts.
UX : C'est quoi et à quoi ça sert?
Module 1
UX : Quand? Qui? Comment?
Module 2
Quelques exemples
Module 3
Passez à l'action
Module 4
Fee Structure
Payment options
Financial Aid
Instructor

9 Courses
Leading Researcher in User Experience and Information Systems at HEC Montréal
Pierre-Majorique Léger is a prominent figure in the field of information systems and user experience research at HEC Montréal. As the Chairholder of the NSERC-Prompt Industrial Research Chair in User Experience, Co-director of the Tech3Lab, and Director of the ERPsim Lab, Léger leads cutting-edge research at the intersection of technology, business, and human factors. His expertise spans ERP systems, business IT value, electronic commerce, technology management, and NeuroIS.
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