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Fundamentals of Customers and Competition
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Fundamentals of Customers and Competition

Learn to analyze customers and competition to drive business growth. Develop effective customer value propositions and pricing strategies.

Course Cost

Free course

Beginner

Skill Level

4 Hours

Self-paced lessons

This Goldman Sachs 10,000 Women course teaches entrepreneurs to understand and leverage customer insights and competitive analysis. Learn to segment customers, map buying processes, identify competitive advantages, and develop compelling customer value propositions and pricing strategies.

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4.8

16,002 Enrolled

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Anne Donnellon

Anne Donnellon

Edward David

Edward David

English

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olive-leaves-logo

4.8

16,002 Enrolled

olive-leaves-logo

English

Anne Donnellon

Anne Donnellon

Edward David

Edward David

What you'll learn

  • Define and categorize customers and their needs

  • Analyze the customer buying process

  • Compare your business to competitors and identify competitive advantages

  • Develop a compelling Customer Value Proposition (CVP)

  • Create an effective pricing strategy for business growth

Skills you'll gain

customer segmentation
competitive analysis
value proposition
pricing strategy
market research

This course includes:

18 Minutes PreRecorded video

1 quiz

Access on Mobile, Tablet, Desktop

FullTime access

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Share your certificate with prospective employers and your professional network on LinkedIn.

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There is 1 module in this course

This course, part of the Goldman Sachs 10,000 Women collection, focuses on understanding customers and competition to drive business growth. Participants learn to segment customers, analyze buying processes, identify competitive advantages, and develop effective customer value propositions. The course covers market segmentation, competitive analysis, and pricing strategies. It emphasizes practical application of these concepts to enhance business offerings and achieve growth. With a flexible online format, it's designed to help entrepreneurs gain crucial insights into their market and customers.

Fundamentals of Customers and Competition

Module 1 · 4 Hours to complete

Fee Structure

Payment options

Financial Aid

Reviews

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Anne Donnellon
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4.7

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313

Reviews

2,77,256

Students

42

Courses

Dr. Anne Donnellon is Professor Emerita of Management at Babson College, where she previously served as Faculty Director for the Fast Track MBA for executives. She is a key member of the National Curriculum Design and Site Launch Team for Goldman Sachs 10,000 Small Businesses and has launched sites in Houston, Cleveland, Miami, and Baltimore. Specializing in leadership, negotiation, and organizational change, she is the author of Team Talk: The Power of Language in Team Dynamics and has developed influential resources in the Harvard ManageMentor series. Dr. Donnellon has consulted for both large companies and entrepreneurial firms, and she regularly leads management seminars for small business entrepreneurs.
Edward David
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4.6

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110

Reviews

2,77,256

Students

42

Courses

Edward David is a doctoral candidate at the University of Oxford, where he plays a key role in developing curriculum for the Goldman Sachs 10,000 Small Businesses program at Saïd Business School. Since joining Oxford Saïd in 2013, he has contributed to the design and management of various corporate-sponsored initiatives for entrepreneurs and MBA students, including the Power Shift Forum, Inspiring Women in Leadership and Learning, and Goldman Sachs 10,000 Women. With a background in state education reform in Washington, DC, Edward continues to support students as a tutor at Trinity College, Oxford. He holds qualifications from both New York University and the University of Oxford.
Geetha Krishnan
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4.7

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313

Reviews

2,77,256

Students

42

Courses

Geetha Krishnan has been the Director of the 10,000 Women program in India since 2009, overseeing its delivery to over 1,300 women business owners across 40+ cohorts throughout the country. As part of the global academic team at Babson College, Geetha contributed to designing the integrated global curriculum for the program, both in classroom and online formats. He has also been instrumental in conceptualizing and managing various educational and mentoring initiatives for 10,000 Women alumni in India, helping foster entrepreneurial growth and development.
Goldman Sachs 10,000 Women
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4.7

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313

Reviews

3,04,530

Students

58

Courses

Goldman Sachs is dedicated to supporting the communities where its people live and work, leveraging its ideas, talent, and resources to make a positive impact. Through the Goldman Sachs Foundation, the focus is on entrepreneurship and economic growth to strengthen communities worldwide. The 10,000 Women initiative empowers women in 100 countries by providing them with business and management education, along with access to mentoring, networking, and capital. Now, 10,000 Women is available online via Coursera, offering 10 courses that blend world-class business education with a global peer network, equipping women with the tools to grow and lead their businesses.
Michael Fetters
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4.7

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165

Reviews

2,77,357

Students

42

Courses

Michael L. Fetters is a professor of accounting at Babson College and a key figure on Babson’s National Curriculum Design and Launch team for Goldman Sachs 10,000 Small Businesses, as well as on the Curriculum Advisory Team for Goldman Sachs 10,000 Women. A former provost and chair of Babson’s Accounting and Law Division, he played a pivotal role in designing and launching Babson’s integrated entrepreneurial MBA and undergraduate programs. Fetters has also led the development of specialized programs like the MS in Strategic Cost Accounting for Lucent Technologies and teaches in Babson’s Blended Learning MBA program. Twice named Thomas Kennedy Professor of the Year, he also received Babson’s prestigious Walter H. Carpenter Award for Exceptional Contributions.
Mori Taheripour
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4.7

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165

Reviews

2,77,357

Students

42

Courses

Mori Taheripour is an acclaimed educator and executive with over 15 years of experience at the intersection of sports and social change. As a faculty member at The Wharton School of the University of Pennsylvania, she teaches Negotiation and Dispute Resolution at various academic levels and has received the William G. Whitney Award for Excellence in Undergraduate Teaching four times.
Sarah Underwood
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4.7

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165

Reviews

2,77,357

Students

42

Courses

Professor Sarah Underwood is the Director of Executive and Professional Education at Leeds University Business School and leads the Centre for Enterprise & Entrepreneurship Studies. A key academic for the 10,000 Women initiative and former Program Director for 10,000 Small Businesses UK, she has significantly contributed to establishing enterprise as a discipline at the university, launching numerous elective modules. Recognized with a National Teaching Fellowship in 2017 for her innovative work, her efforts also earned the university the Duke of York Award for University Entrepreneurship and the Times Higher Education Entrepreneurial University of the Year award in 2015/16. Additionally, she co-founded the Rainbow Factory, a children’s play center in Leeds.
Fundamentals of Customers and Competition

Beginner

Skill Level

4 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.