Sales & Marketing Alignment
Master strategies for aligning sales and marketing functions to maximize business value and overcome common organizational challenges.
Master strategies for aligning sales and marketing functions to maximize business value and overcome common organizational challenges.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Strategic Sales Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.6
(76 ratings)
7,049 already enrolled
Instructors:
English
Tiếng Việt
Powered by
What you'll learn
Understand marketing principles for strategic sales planning
Identify and resolve sales-marketing conflicts
Develop strategies for organizational alignment
Implement effective communication frameworks
Create integrated sales-marketing action plans
Skills you'll gain
This course includes:
2.9 Hours PreRecorded video
13 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
This comprehensive course addresses the critical challenge of aligning sales and marketing functions in modern organizations. Students learn about marketing principles for strategic planning, sales and marketing harmonization, and practical approaches to resolve typical conflicts. The curriculum covers portfolio positioning, value creation, communication strategies, and structural alignment. Through case studies and real-world examples, participants develop skills to identify misalignments and implement effective solutions for improved organizational performance.
Marketing Principles for Strategic Planning
Module 1 · 6 Hours to complete
Sales & Marketing Harmonization
Module 2 · 2 Hours to complete
A Checklist On Sales & Marketing Integration
Module 3 · 4 Hours to complete
Strategic Sales Management In Action
Module 4 · 2 Hours to complete
Fee Structure
Instructor
Experienced Healthcare Executive and Professor Specializing in Sales and Marketing
Cesar Rodrigues, a Brazilian national with three decades of experience in the healthcare industry, has held local and global executive roles at multinational companies. His primary expertise lies in sales and marketing across various healthcare segments. He holds a post-graduate degree in marketing from the Getúlio Vargas Foundation in São Paulo, Brazil, and teaches in the International MBA program at FIA - Institute of Administration Foundation of São Paulo, as well as at Oswaldo Cruz University for Post-Graduation courses. Cesar has authored numerous articles and white papers, including "The Role of the Front-line Manager: Is the Current Approach the Best?" and "Front-line Managers: Solutions Now for Never-Ending Problems." As the Managing Partner of Promktg - Excellence in Marketing, a consultancy he founded, he is dedicated to developing exceptional sales and marketing professionals in the healthcare sector. Having lived and worked in the United States, Panama, and Mexico, Cesar currently resides in São Paulo, Brazil, with his wife, Elaine. They frequently visit their daughter Julia, who studies at Hofstra University in New York.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.