Introduction to Strategy
This course is part of multiple programs. Learn more.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Supply Chain & Operations Specialization or Innovation & Entrepreneurship Mindset Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Understand and analyze business scenarios effectively
Master key strategic analysis tools and frameworks
Identify and evaluate competitor strategies
Develop strategic monitoring capabilities
Apply generic strategies in business contexts
Skills you'll gain
This course includes:
7.3 Hours PreRecorded video
5 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course introduces professionals to the fundamental concepts and tools of business strategy. Students learn both the art and science of strategic decision-making through practical frameworks like STEP analysis, Porter's Five Forces, Value Chain Analysis, and SWOT-TOWS. The curriculum covers external and internal analysis techniques, strategic monitoring, and generic strategies, preparing learners to make informed decisions in volatile, uncertain business environments.
Introduction to Strategy
Module 1 · 9 Hours to complete
Internal Analysis
Module 2 · 2 Hours to complete
SWOT - TOWS
Module 3 · 1 Hours to complete
Strategic Monitoring
Module 4 · 5 Hours to complete
Generic Strategies
Module 5 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Innovation & Entrepreneurship Mindset, Supply Chain & Operations Specialization
Instructor
Professor and Head of Strategic Intelligence at Mitsubishi Aircraft Corporation
Edson Ito is a seasoned professional with extensive experience in strategic intelligence and competitive analysis across 21 countries since 1996. Currently, he serves as the Head of Strategic Intelligence at Mitsubishi Aircraft Corporation, where he manages projects related to negotiation and strategy. Edson has held significant roles in various industries, including telecommunications, defense, and aerospace, and has been actively involved in the Strategic and Competitive Intelligence Professionals (SCIP) community, serving on its Board of Directors and founding SCIP Brazil. His academic credentials include a Ph.D. in Business Administration from the University of São Paulo and an Executive MBA from Fundação Instituto de Administração.In addition to his professional roles, Edson is a dedicated educator, having taught advanced competitive intelligence and strategic management courses at prestigious institutions such as Fundação Instituto de Administração and Fundação Getúlio Vargas. He has developed courses on Coursera, including "Introduction to Strategy," "Sales Strategy," and "Strategic Management," aimed at equipping students with essential skills for effective decision-making in business contexts. With a focus on active learning methodologies, Edson Ito combines his rich industry experience with academic rigor to prepare future leaders in strategic intelligence and management.
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Frequently asked questions
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