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Introduction to Strategy

This course is part of multiple programs. Learn more.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Supply Chain & Operations Specialization or Innovation & Entrepreneurship Mindset Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

Instructors:

English

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Introduction to Strategy

This course includes

21 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Understand and analyze business scenarios effectively

  • Master key strategic analysis tools and frameworks

  • Identify and evaluate competitor strategies

  • Develop strategic monitoring capabilities

  • Apply generic strategies in business contexts

Skills you'll gain

Strategic Analysis
Business Strategy
SWOT Analysis
External Analysis
Internal Analysis
Strategic Monitoring
Generic Strategies
Porter's Five Forces
VRIO Analysis
Strategic Decision Making

This course includes:

7.3 Hours PreRecorded video

5 quizzes

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Certificate

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 5 modules in this course

This comprehensive course introduces professionals to the fundamental concepts and tools of business strategy. Students learn both the art and science of strategic decision-making through practical frameworks like STEP analysis, Porter's Five Forces, Value Chain Analysis, and SWOT-TOWS. The curriculum covers external and internal analysis techniques, strategic monitoring, and generic strategies, preparing learners to make informed decisions in volatile, uncertain business environments.

Introduction to Strategy

Module 1 · 9 Hours to complete

Internal Analysis

Module 2 · 2 Hours to complete

SWOT - TOWS

Module 3 · 1 Hours to complete

Strategic Monitoring

Module 4 · 5 Hours to complete

Generic Strategies

Module 5 · 2 Hours to complete

Fee Structure

Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Innovation & Entrepreneurship Mindset, Supply Chain & Operations Specialization

Instructor

Edson Ito
Edson Ito

4.3 rating

33 Reviews

18,246 Students

4 Courses

Professor and Head of Strategic Intelligence at Mitsubishi Aircraft Corporation

Edson Ito is a seasoned professional with extensive experience in strategic intelligence and competitive analysis across 21 countries since 1996. Currently, he serves as the Head of Strategic Intelligence at Mitsubishi Aircraft Corporation, where he manages projects related to negotiation and strategy. Edson has held significant roles in various industries, including telecommunications, defense, and aerospace, and has been actively involved in the Strategic and Competitive Intelligence Professionals (SCIP) community, serving on its Board of Directors and founding SCIP Brazil. His academic credentials include a Ph.D. in Business Administration from the University of São Paulo and an Executive MBA from Fundação Instituto de Administração.In addition to his professional roles, Edson is a dedicated educator, having taught advanced competitive intelligence and strategic management courses at prestigious institutions such as Fundação Instituto de Administração and Fundação Getúlio Vargas. He has developed courses on Coursera, including "Introduction to Strategy," "Sales Strategy," and "Strategic Management," aimed at equipping students with essential skills for effective decision-making in business contexts. With a focus on active learning methodologies, Edson Ito combines his rich industry experience with academic rigor to prepare future leaders in strategic intelligence and management.

Introduction to Strategy

This course includes

21 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.