Corporate Foresight
Master strategic foresight techniques to identify emerging trends and navigate future uncertainties in business. Advanced course for strategic planning.
Master strategic foresight techniques to identify emerging trends and navigate future uncertainties in business. Advanced course for strategic planning.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Future Studies Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Scan external environments for emerging trends
Develop strategic foresight frameworks
Implement value creation strategies
Analyze change-inducing agents
Apply corporate foresight tools
Skills you'll gain
This course includes:
0.8 Hours PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
This comprehensive course teaches methods to scan the external environment, identify emerging trends, and develop scenarios for informed decision-making. The curriculum emphasizes proactive planning and innovation strategies, enabling organizations to navigate uncertainties and capitalize on emerging opportunities. Students learn practical approaches to corporate foresight, including strategic frameworks, change management, and implementation tools for value creation.
Introduction & Initial Concepts
Module 1 · 10 Hours to complete
Corporate Foresight & Agents
Module 2 · 10 Minutes to complete
Agents II
Module 3 · 7 Minutes to complete
Value Creation and Tools
Module 4 · 17 Minutes to complete
Applying the concept
Module 5 · 3 Hours to complete
Fee Structure
Instructor
Professor and Business Intelligence Expert
Prof. Samantha Mazzero is a distinguished academic with a Licentiate in Mathematics from the University of São Paulo, Brazil. She holds multiple advanced degrees, including an MBA in Marketing from Fundação Instituto de Administração (FIA), an MBA in Economic and Financial Management from Fundação Getúlio Vargas (FGV), and an MSc in Business Administration from the University of São Paulo, where she is currently pursuing her Ph.D. Her research focuses on internationalization strategies for family businesses and international management. With over 15 years of professional experience in the pharmaceutical and cosmetic industries as a Business Intelligence Manager, Samantha is currently an associate director at BIRD Consulting, specializing in business intelligence and strategic planning.Since 2008, Samantha has been a professor for postgraduate students, joining FIA in 2014 as an Assistant Professor of International MBA and Americas. She teaches several courses on Coursera, including "Budgeting Essentials and Development," "Corporate Foresight," and "Sales Strategy." Her expertise lies in integrating business intelligence with strategic decision-making, making her a valuable resource for students and professionals seeking to enhance their understanding of market dynamics and effective management practices. Through her teaching and consulting roles, Samantha Mazzero continues to influence the fields of business intelligence and strategic planning significantly.
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Frequently asked questions
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