Powered by
Completion
CERTIFICATE
Marketing enfocado en la estrategia de servicios
This course is part of Gestión de servicios: diseño de experiencias exitosas.
Course Cost
₹ 9,175
Beginner
Skill Level
6 Weeks
Self-paced lessons
This comprehensive course explores the dramatic shift in the service sector in the 21st century and how it has transformed consumer behavior. As services now represent a significant portion of global GDP with continued exponential growth, understanding how to create value through service experiences has become essential. The course examines how advances in communications and technology have changed customer expectations, with consumers now demanding experiences that address their specific needs, problems, and preferences. Students will learn key strategies for service businesses to differentiate themselves from competitors, create customer value, and design strategies to build strong customer relationships. The curriculum integrates marketing strategies with operations and human resource management to create a holistic approach to service design. Through practical examples like Airbnb, Netflix, Spotify, Uber, and Andrés Carne de Res, students will develop observational, analytical, and creative skills necessary for designing successful service experiences. By the end of the course, participants will have acquired a comprehensive toolkit of conceptual models for professional success in services, along with the foundational elements needed to create their own service projects or join successful entrepreneurial teams.
42,743 Enrolled
Spanish
What you'll learn
Detect and analyze successful service experiences and create innovative services
Recognize the integration of marketing, human resources, and operations in service design
Understand how to create value propositions and build long-term customer relationships
Learn why customer and employee satisfaction is essential in services
Use tools like the Service Flower and CANVAS for creating successful value propositions
Integrate internal company strategy with external customer-facing strategy
Analyze consumer decision-making processes in service contexts
Develop skills to identify market segments and target appropriate service experiences
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course examines the rising prominence of the service sector in the 21st century global economy and its impact on business strategies. Students learn how changes in consumer behavior, driven by advances in communication technology, have created demand for innovative service experiences that address specific needs and preferences. The course covers essential aspects of service strategy, including how businesses can differentiate themselves from competitors, create customer value, and design strategies for building long-term customer relationships. It integrates marketing approaches with operations and human resource management to create a holistic framework for service design. Through analysis of successful service models like Airbnb, Netflix, and Uber, participants develop skills in observing, analyzing, and creating effective service experiences. The curriculum emphasizes practical applications and provides students with conceptual tools and models for professional success in the service industry, enabling them to either develop their own service projects or contribute to entrepreneurial teams.
Introducción: La preeminencia de los servicios en el mundo actual
Module 1
La generación de ventajas competitivas en servicios
Module 2
El proceso de decisión del consumidor
Module 3
La creación de valor para los clientes
Module 4
El rol del personal en servicios. La integración de la estrategia interna con la externa de la empresa de servicios.
Module 5
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Gestión de servicios: diseño de experiencias exitosas
Payment options
Financial Aid
Reviews
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.