La Recherche UX
This course is part of Design et Évaluation UX.
Dans ce cours complet sur la recherche UX, vous découvrirez comment collecter et analyser des données utilisateurs à chaque étape du développement d'un produit numérique. Vous maîtriserez diverses méthodes comme les entretiens, l'observation, les sondes culturelles, les questionnaires et l'analyse des données web. Cette formation vous permettra de développer une véritable empathie envers les utilisateurs et d'identifier des informations cruciales pour le design et l'évaluation de produits. L'approche UX représente un changement de paradigme essentiel dans le monde numérique actuel, où voir un produit à travers les yeux des utilisateurs génère un impact durable et rentable pour les entreprises. C'est pourquoi l'expertise en recherche UX est particulièrement recherchée en contexte d'affaires. Ce cours est accessible aux débutants et peut constituer une excellente introduction au domaine de l'UX, ou s'intégrer dans le parcours plus large du MicroMasters en Design et évaluation UX.
Instructors:
French
Français
Powered by
What you'll learn
Maîtriser les méthodes de collecte de données utilisateur dans un projet informatique
Comprendre les processus de recherche UX et leurs applications professionnelles
Distinguer les différents types de données: internes, externes, primaires et secondaires
Saisir les avantages et inconvénients des méthodes qualitatives et quantitatives en UX
Mener des entretiens utilisateurs, observations et tests efficaces
Analyser des données collectées pour en extraire des informations pertinentes
Skills you'll gain
This course includes:
PreRecorded video
Graded assessments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
Closed caption
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
Module Description
Ce cours approfondi sur la recherche UX vous enseigne les méthodes essentielles de collecte et d'analyse de données utilisateurs tout au long du cycle de développement d'un produit numérique. Vous explorerez diverses techniques comme les entretiens, l'observation, les sondes culturelles, les questionnaires et l'analyse web. Vous apprendrez à distinguer les différents types de données (internes, externes, primaires, secondaires) et à comprendre les objectifs, avantages et inconvénients des méthodes qualitatives et quantitatives en UX. Le cours couvre également les entretiens utilisateurs, groupes de discussion, observations, enquêtes, analyses de données physiologiques, tri de cartes, tests utilisateurs et tests A/B. Vous développerez des compétences en analyse pour extraire des informations pertinentes des données collectées. Cette formation s'inscrit dans une approche centrée sur l'utilisateur, démontrant comment une bonne expérience utilisateur peut être profitable pour l'entreprise.
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Design et Évaluation UX
Payment options
Financial Aid
Instructors
8 Courses
Pioneering E-Commerce and Consumer Behavior Researcher at HEC Montréal
Sylvain Sénécal is a Professor of Marketing at HEC Montréal, holding the prestigious RBC Financial Group Chair of Electronic Commerce and serving as co-director of Tech3Lab. With expertise in Internet marketing and online consumer behavior, Sénécal has made significant contributions to the field since joining HEC Montréal in 2004. Prior to his current role, he was an assistant professor at the University of Toledo, and has taught marketing and e-commerce courses across Austria, Canada, France, South Korea, and the United States. Sénécal's research focuses on consumer decision-making, social influence, personalization, and web site evaluation in online environments, as well as consumer neuroscience. He has published extensively in top marketing and e-commerce journals, presented at international conferences, and collaborates with various Canadian and international companies. Additionally, Sénécal is the President of Imarklab, an interactive marketing intelligence consulting firm, bridging academic research with practical industry applications. His multifaceted career spans academia, industry partnerships, and entrepreneurship, positioning him as a leading figure in e-commerce and digital marketing research and education.
8 Courses
Leading Marketing Scholar Specializing in Customer Relationships and Service Recovery
Yany Grégoire, a Professor in the Marketing Department at HEC Montréal and holder of the Omer DeSerres Chair of Retailing since 2014, is a leading expert in customer relationships, service recovery, and retail strategy. With a Ph.D. from the University of Western Ontario (Ivey), Grégoire's academic journey includes teaching at Washington State University before joining HEC Montréal in 2010. His research focuses on customer revenge, online complaining behaviors, and effective service recovery strategies, published extensively in top-tier marketing journals. A popular instructor known for his teaching excellence, Grégoire has received numerous awards throughout his career. His work bridges academic research with practical applications in retail and service industries, exploring topics such as the financial impacts of musicians' charity advocacy and the effects of time on customer revenge. Grégoire's contributions to the field have earned him recognition like the Prix de recherche Chenelière Éducation/Gaëtan Morin, solidifying his position as a key figure in marketing scholarship with significant impact on both academic and business communities.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.