Advertising and Society
Explore advertising's impact on society, culture, and economy. Analyze ads using visual communication theories.
Course Cost
₹ 2,699
Beginner
Skill Level
10 Hours
Self-paced lessons
This course examines the relationship between advertising and society, culture, history, and the economy. Using contemporary theories of visual communications, students learn to analyze complex meanings in print advertisements and television commercials. The curriculum covers a wide range of topics, including the origins of advertising, ad creation and interpretation, depictions of race, class, gender, and sexuality in advertising, the use of sex in selling, advertising ethics, and the future of the industry. Through lectures, theoretical frameworks, and analysis of specific advertisements, students gain a comprehensive understanding of advertising's role in shaping social norms and consumer behavior.
What you'll learn
Understand the historical development and societal role of advertising
Analyze print advertisements and TV commercials using visual communication theories
Examine the process of ad creation and the structure of advertising agencies
Evaluate the depiction of race, class, gender, and sexuality in advertising
Assess the effectiveness and ethics of using sex in advertising
Explore the future trends and challenges in the advertising industry
Develop critical thinking skills in interpreting media messages and their societal impact
Skills you'll gain
This course includes:
5.5 Hours PreRecorded video
7 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 7 modules in this course
This course provides a comprehensive exploration of advertising's role in society, examining its impact on culture, history, and the economy. Students will learn to analyze both print and television advertisements using contemporary theories of visual communication. The curriculum covers a broad range of topics, starting with the origins of advertising and moving through the creation and interpretation of ads, the depiction of social issues like race, class, gender, and sexuality in advertising, the ethics of the industry, and its future directions. Through a combination of lectures, theoretical discussions, and practical ad analysis, students will gain insights into how advertising shapes societal norms, consumer behavior, and cultural values. The course also touches on the changing landscape of advertising in the digital age, exploring new formats and challenges in the industry.
What is advertising and where did it come from?
Module 1 · 2 Hours to complete
Am I being manipulated by advertising?
Module 2 · 1 Hours to complete
What's in an ad beyond that which meets the eye?
Module 3 · 1 Hours to complete
How do ads get made?
Module 4 · 1 Hours to complete
What do ads teach us about race, class, gender, and sexuality?
Module 5 · 1 Hours to complete
Does sex sell?
Module 6 · 1 Hours to complete
What's the future of advertising?
Module 7 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.




