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Advertising and Society
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Advertising and Society

Explore advertising's impact on society, culture, and economy. Analyze ads using visual communication theories.

Course Cost

₹ 2,699

Beginner

Skill Level

10 Hours

Self-paced lessons

This course examines the relationship between advertising and society, culture, history, and the economy. Using contemporary theories of visual communications, students learn to analyze complex meanings in print advertisements and television commercials. The curriculum covers a wide range of topics, including the origins of advertising, ad creation and interpretation, depictions of race, class, gender, and sexuality in advertising, the use of sex in selling, advertising ethics, and the future of the industry. Through lectures, theoretical frameworks, and analysis of specific advertisements, students gain a comprehensive understanding of advertising's role in shaping social norms and consumer behavior.

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4.7

34,664 Enrolled

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English

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olive-leaves-logo

4.7

34,664 Enrolled

olive-leaves-logo

English

What you'll learn

  • Understand the historical development and societal role of advertising

  • Analyze print advertisements and TV commercials using visual communication theories

  • Examine the process of ad creation and the structure of advertising agencies

  • Evaluate the depiction of race, class, gender, and sexuality in advertising

  • Assess the effectiveness and ethics of using sex in advertising

  • Explore the future trends and challenges in the advertising industry

  • Develop critical thinking skills in interpreting media messages and their societal impact

Skills you'll gain

advertising history
visual communications
ad interpretation
race in advertising
gender in advertising
sexuality in advertising
advertising ethics
future of advertising

This course includes:

5.5 Hours PreRecorded video

7 quizzes

Access on Mobile, Tablet, Desktop

FullTime access

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Share your certificate with prospective employers and your professional network on LinkedIn.

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 7 modules in this course

This course provides a comprehensive exploration of advertising's role in society, examining its impact on culture, history, and the economy. Students will learn to analyze both print and television advertisements using contemporary theories of visual communication. The curriculum covers a broad range of topics, starting with the origins of advertising and moving through the creation and interpretation of ads, the depiction of social issues like race, class, gender, and sexuality in advertising, the ethics of the industry, and its future directions. Through a combination of lectures, theoretical discussions, and practical ad analysis, students will gain insights into how advertising shapes societal norms, consumer behavior, and cultural values. The course also touches on the changing landscape of advertising in the digital age, exploring new formats and challenges in the industry.

What is advertising and where did it come from?

Module 1 · 2 Hours to complete

Am I being manipulated by advertising?

Module 2 · 1 Hours to complete

What's in an ad beyond that which meets the eye?

Module 3 · 1 Hours to complete

How do ads get made?

Module 4 · 1 Hours to complete

What do ads teach us about race, class, gender, and sexuality?

Module 5 · 1 Hours to complete

Does sex sell?

Module 6 · 1 Hours to complete

What's the future of advertising?

Module 7 · 1 Hours to complete

Fee Structure

Payment options

Financial Aid

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Advertising and Society

Beginner

Skill Level

10 Hours

Self-paced lessons

Course Cost

₹ 2,699

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.