Total Students
Reviews
William M. O'Barr is a Professor of Cultural Anthropology at Duke University, where he has taught since 1969. He also holds secondary appointments in the Departments of Sociology and English and has served as a visiting professor at Northwestern, Dalhousie, and Oxford. Recognized for his exceptional undergraduate teaching, he has received awards from both the Duke University Alumni Association and Trinity College. His course Advertising and Society: Global Perspectives is among the university's most popular undergraduate offerings, and his seminars include topics such as Advertising and Masculinity, Children and Advertising, and The Language of Advertising. Professor O'Barr is the author and co-author of ten books, including Culture and the Ad: Exploring Otherness in the World of Advertising, Rules versus Relationships, and Just Words: Law, Language, and Power. His anthropological research spans Brazil, China, East Africa, India, Japan, and the US, with a focus on the social and cultural aspects of advertising as well as law in various cultural contexts. In 2000, he founded Advertising & Society Review and served as its editor until 2005. He is also the author of ADTextOnline.org, which features over 25 units published as supplements to A&SR.