Marketing Foundations: Essential Business Strategies

Jeffrey Frohwein brings a unique blend of practical farming experience, marketing expertise, and academic credentials to his role as an adjunct faculty member at Doane University. His diverse background began on an Iowa family farm where he gained firsthand experience in agricultural operations, including corn, soybeans, oats, swine, and cattle production. After a decade in various marketing positions, including work with an internet startup, he transitioned to academia. His educational background includes an AS in Electro/Mechanical Technology, BA in Business Economics, MBA, and MS in Technology Management. As an experienced course developer, he has created more than twenty ground, blended, and online courses for various universities. At Doane University, he teaches courses in marketing, international business, and human resource management, bringing his Professional Certified Marketer designation and past American Marketing Association membership to bear on his teaching. His courses focus on practical applications of marketing principles, value proposition delivery, and contemporary business challenges