Marketing Foundations: Essential Business Strategies
Master the fundamental concepts of marketing and learn how to develop effective marketing strategies as part of overall business planning.
Master the fundamental concepts of marketing and learn how to develop effective marketing strategies as part of overall business planning.
This introductory course provides a comprehensive overview of marketing fundamentals and their role in business strategy. Learn about core marketing concepts, analytical tools, and planning techniques while exploring the 4 Ps of marketing and consumer behavior. Perfect for aspiring marketers and business professionals.
4.4
(17 ratings)
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What you'll learn
Understand the strategic overview of marketing fundamentals
Master analytical tools for assessing marketing strategies
Learn the 4 Ps of Marketing and their applications
Understand consumer behavior and positioning concepts
Develop comprehensive marketing plans
Implement effective marketing strategies
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This foundational course introduces students to the essential components of marketing within an organization. The curriculum covers strategic marketing concepts, analytical tools, and practical applications. Students learn about the 4 Ps of marketing, consumer behavior analysis, positioning strategies, and comprehensive marketing plan development. The course emphasizes understanding marketing's role in overall business strategy and success.
Fee Structure
Instructor
13 Courses
Marketing Education Expert and Course Developer
Jeffrey Frohwein brings a unique blend of practical farming experience, marketing expertise, and academic credentials to his role as an adjunct faculty member at Doane University. His diverse background began on an Iowa family farm where he gained firsthand experience in agricultural operations, including corn, soybeans, oats, swine, and cattle production. After a decade in various marketing positions, including work with an internet startup, he transitioned to academia. His educational background includes an AS in Electro/Mechanical Technology, BA in Business Economics, MBA, and MS in Technology Management. As an experienced course developer, he has created more than twenty ground, blended, and online courses for various universities. At Doane University, he teaches courses in marketing, international business, and human resource management, bringing his Professional Certified Marketer designation and past American Marketing Association membership to bear on his teaching. His courses focus on practical applications of marketing principles, value proposition delivery, and contemporary business challenges
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4.4 course rating
17 ratings
Frequently asked questions
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