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Marketing Foundations: Essential Business Strategies

Master the fundamental concepts of marketing and learn how to develop effective marketing strategies as part of overall business planning.

Master the fundamental concepts of marketing and learn how to develop effective marketing strategies as part of overall business planning.

This introductory course provides a comprehensive overview of marketing fundamentals and their role in business strategy. Learn about core marketing concepts, analytical tools, and planning techniques while exploring the 4 Ps of marketing and consumer behavior. Perfect for aspiring marketers and business professionals.

4.4

(17 ratings)

13,117 already enrolled

Instructors:

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Marketing Foundations: Essential Business Strategies

This course includes

4 Weeks

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

12,300

Audit For Free

What you'll learn

  • Understand the strategic overview of marketing fundamentals

  • Master analytical tools for assessing marketing strategies

  • Learn the 4 Ps of Marketing and their applications

  • Understand consumer behavior and positioning concepts

  • Develop comprehensive marketing plans

  • Implement effective marketing strategies

Skills you'll gain

Marketing Strategy
Business Planning
Consumer Behavior
Market Analysis
Brand Positioning
Marketing Mix
Strategic Planning
Business Development

This course includes:

PreRecorded video

Graded assignments, exams

Access on Mobile, Tablet, Desktop

Limited Access access

Shareable certificate

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Module Description

This foundational course introduces students to the essential components of marketing within an organization. The curriculum covers strategic marketing concepts, analytical tools, and practical applications. Students learn about the 4 Ps of marketing, consumer behavior analysis, positioning strategies, and comprehensive marketing plan development. The course emphasizes understanding marketing's role in overall business strategy and success.

Fee Structure

Instructor

Marketing Education Expert and Course Developer

Jeffrey Frohwein brings a unique blend of practical farming experience, marketing expertise, and academic credentials to his role as an adjunct faculty member at Doane University. His diverse background began on an Iowa family farm where he gained firsthand experience in agricultural operations, including corn, soybeans, oats, swine, and cattle production. After a decade in various marketing positions, including work with an internet startup, he transitioned to academia. His educational background includes an AS in Electro/Mechanical Technology, BA in Business Economics, MBA, and MS in Technology Management. As an experienced course developer, he has created more than twenty ground, blended, and online courses for various universities. At Doane University, he teaches courses in marketing, international business, and human resource management, bringing his Professional Certified Marketer designation and past American Marketing Association membership to bear on his teaching. His courses focus on practical applications of marketing principles, value proposition delivery, and contemporary business challenges

Marketing Foundations: Essential Business Strategies

This course includes

4 Weeks

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

12,300

Audit For Free

Testimonials

Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.

4.4 course rating

17 ratings

Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.