Marketing Essentials

Learn fundamental marketing strategies and techniques for business success. Covers consumer behavior, digital marketing, and value creation.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Essentials program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

English

This course includes

3 Months

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

38,175

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What you'll learn

Understand consumer behavior and develop effective positioning strategies

Apply analytical tools to assess marketing strategies and campaigns

Utilize new technologies and digital platforms for marketing initiatives

Implement social media strategies and value creation techniques

Develop market segmentation and target marketing approaches

Design optimal pricing strategies for various market conditions

Skills you'll gain

Consumer Behavior

Market Segmentation

Pricing Strategies

Social Media Marketing

Value Proposition

Digital Marketing

Marketing Analytics

Integrated Marketing

Target Marketing

Brand Positioning

This course includes:

8 Hours PreRecorded video

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Created by

Doane University

Provided by

Edx

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

There are 4 courses in this program

Marketing Foundations: Essential Business Strategies

Course 1 · 4 Weeks to complete0

Marketing Operations Fundamentals

Course 2 · 4 Weeks to complete0

Mastering Value Proposition in Marketing

Course 3 · 4 Weeks to complete0