Comprehensive final examination covering key concepts from the Marketing Essentials MicroBachelors program courses.
Comprehensive final examination covering key concepts from the Marketing Essentials MicroBachelors program courses.
This final examination module provides a thorough assessment of knowledge gained throughout the Marketing Essentials MicroBachelors Program. The exam comprehensively tests understanding of core concepts from Marketing Foundations, Marketing Operations, and Delivering the Value Proposition courses. Students demonstrate their mastery of essential marketing principles and practical applications through this culminating assessment, validating their understanding of the complete program curriculum.
4.2
(5 ratings)
Instructors:
English
English
What you'll learn
Demonstrate comprehensive understanding of marketing foundations
Show mastery of marketing operations principles
Prove knowledge of value proposition development and delivery
Apply integrated marketing concepts to business scenarios
Illustrate understanding of marketing strategy implementation
Skills you'll gain
This course includes:
PreRecorded video
Final exam
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
The course serves as the final assessment component of the Marketing Essentials MicroBachelors Program. It evaluates students' comprehensive understanding of marketing fundamentals, including concepts from Marketing Foundations, Marketing Operations, and Value Proposition delivery. Through this examination, students demonstrate their mastery of essential marketing principles and their ability to apply these concepts in practical business scenarios. The assessment covers key areas such as marketing strategy, operational execution, and value creation.
Fee Structure
Instructor

13 Courses
Marketing Education Expert and Course Developer
Jeffrey Frohwein brings a unique blend of practical farming experience, marketing expertise, and academic credentials to his role as an adjunct faculty member at Doane University. His diverse background began on an Iowa family farm where he gained firsthand experience in agricultural operations, including corn, soybeans, oats, swine, and cattle production. After a decade in various marketing positions, including work with an internet startup, he transitioned to academia. His educational background includes an AS in Electro/Mechanical Technology, BA in Business Economics, MBA, and MS in Technology Management. As an experienced course developer, he has created more than twenty ground, blended, and online courses for various universities. At Doane University, he teaches courses in marketing, international business, and human resource management, bringing his Professional Certified Marketer designation and past American Marketing Association membership to bear on his teaching. His courses focus on practical applications of marketing principles, value proposition delivery, and contemporary business challenges
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4.2 course rating
5 ratings
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