Successful Business Model Design
Learn essential strategies and tools for creating sustainable business models that deliver value to customers and drive growth.
Learn essential strategies and tools for creating sustainable business models that deliver value to customers and drive growth.
This comprehensive course teaches entrepreneurs and business professionals how to design and innovate successful business models. Through structured learning modules, students master design thinking principles, customer value creation, and business model canvas implementation. The course provides practical tools and frameworks for developing viable business strategies, from initial concept to sustainable execution. Participants learn to address critical business challenges including international expansion, growth strategies, and avoiding bankruptcy.
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What you'll learn
Design structured and sustainable business models using proven methodologies
Create and communicate value propositions for target customers
Develop comprehensive business models using the Canvas framework
Select appropriate tools for business model innovation
Implement multi-sided business model patterns effectively
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 5 modules in this course
This course provides a comprehensive framework for designing and implementing successful business models. Students learn structured approaches to business model design, including design thinking methodology and customer value creation. The curriculum covers essential tools like the Business Model Canvas, helping students communicate their business concepts effectively. Special attention is given to practical applications, including multi-sided business models and selecting appropriate tools based on specific business needs. The course emphasizes both theoretical understanding and real-world implementation.
Design Thinking
Module 1
Creating Value for Customers
Module 2
Drawing a Simple Business Model
Module 3
I-want-to's
Module 4
Special Business Model Patterns
Module 5
Fee Structure
Instructors
4 Courses
A Leading Expert in Digital Platforms and Business Model Innovation
Mark de Reuver serves as a Full Professor at TU Delft's Faculty of Technology, Policy and Management, where he has established himself as a prominent researcher in digital platforms and business model innovation. His research focuses on digital platforms, platform ecosystems, and their impact on business models, particularly examining architectural design choices, openness, and ecosystem dynamics. His work has garnered significant academic recognition with over 9,300 citations, including his highly influential paper on digital platforms published in the Journal of Information Technology. At TU Delft, he plays a crucial role in advancing the Management of Technology program, where he emphasizes the intersection of technology and business understanding. As co-coordinator of the ENVISION project, he leads initiatives to support Small and Medium Enterprises (SMEs) in business model innovation through digital platforms and tools. His expertise spans digital business models, data economy, and platform ecosystems, making him a key figure in bridging theoretical understanding with practical applications for businesses. Beyond research, he contributes significantly to education at TU Delft, teaching research methods and helping students integrate insights from finance, economics, and innovation management to solve complex management problems.
4 Courses
A Distinguished Scholar in Business Models and Digital Innovation
Harry Bouwman serves as a Professor at Åbo Akademi University in Finland and Associate Professor at TU Delft's Faculty of Technology, Policy and Management, where he has established himself as a leading expert in business models and digital innovation. His research focuses on strategy, business models, enterprise architecture, and the design and analysis of mobile applications and service platforms. As co-coordinator of the ENVISION project, he has led groundbreaking initiatives to support SMEs in business model innovation, reaching over 143,000 users through their platform. His academic impact is reflected in over 9,000 citations, with influential publications in prestigious journals including Information & Management and Telecommunications Policy. He serves as co-editor of Electronic Markets and Telematics & Informatics, while his expertise spans ICT management, innovation management, and telecommunication policy. His work has significantly influenced both academic understanding and practical applications of business model innovation, particularly in the context of digital transformation and mobile services. Beyond research, he has contributed extensively to education at TU Delft and has authored eighteen books, demonstrating his commitment to bridging theoretical knowledge with practical business applications.
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Frequently asked questions
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