Mark de Reuver

Mark de Reuver serves as a Full Professor at TU Delft's Faculty of Technology, Policy and Management, where he has established himself as a prominent researcher in digital platforms and business model innovation. His research focuses on digital platforms, platform ecosystems, and their impact on business models, particularly examining architectural design choices, openness, and ecosystem dynamics. His work has garnered significant academic recognition with over 9,300 citations, including his highly influential paper on digital platforms published in the Journal of Information Technology. At TU Delft, he plays a crucial role in advancing the Management of Technology program, where he emphasizes the intersection of technology and business understanding. As co-coordinator of the ENVISION project, he leads initiatives to support Small and Medium Enterprises (SMEs) in business model innovation through digital platforms and tools. His expertise spans digital business models, data economy, and platform ecosystems, making him a key figure in bridging theoretical understanding with practical applications for businesses. Beyond research, he contributes significantly to education at TU Delft, teaching research methods and helping students integrate insights from finance, economics, and innovation management to solve complex management problems.