Business Model Testing Essentials
Learn to future-proof your business model through stress testing, trend analysis, and strategic adaptation in this practical course.
Learn to future-proof your business model through stress testing, trend analysis, and strategic adaptation in this practical course.
This comprehensive course teaches you how to evaluate and strengthen your business model against future challenges. Learn to identify crucial trends and uncertainties in technology, markets, and society that could impact your business. Through practical examples and interactive learning, you'll develop skills to analyze your business model's strengths and weaknesses, create heat maps for stress testing, and implement strategic improvements for long-term sustainability.
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What you'll learn
Identify and analyze key trends and uncertainties affecting your business model
Evaluate your business model's robustness against future challenges
Create comprehensive heat maps for effective stress testing
Develop actionable strategies to enhance business model sustainability
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
The course focuses on preparing business models for future challenges through comprehensive stress testing. Students learn to identify and analyze trends and uncertainties using the PESTLE framework, create scenario axes, and develop heat maps for business model assessment. The curriculum covers structured business model analysis, environmental scanning, stress factor identification, and strategy formulation. Practical applications include mapping stress factors, conducting robustness evaluations, and developing concrete action plans for business model sustainability.
My Business Model in a Dynamic Context
Module 1
Selecting Trends and Uncertainties
Module 2
Stress-Testing Business Model
Module 3
Improving Business Model
Module 4
Fee Structure
Instructors
8 Courses
A Leading Expert in Digital Platforms and Business Model Innovation
Mark de Reuver serves as a Full Professor at TU Delft's Faculty of Technology, Policy and Management, where he has established himself as a prominent researcher in digital platforms and business model innovation. His research focuses on digital platforms, platform ecosystems, and their impact on business models, particularly examining architectural design choices, openness, and ecosystem dynamics. His work has garnered significant academic recognition with over 9,300 citations, including his highly influential paper on digital platforms published in the Journal of Information Technology. At TU Delft, he plays a crucial role in advancing the Management of Technology program, where he emphasizes the intersection of technology and business understanding. As co-coordinator of the ENVISION project, he leads initiatives to support Small and Medium Enterprises (SMEs) in business model innovation through digital platforms and tools. His expertise spans digital business models, data economy, and platform ecosystems, making him a key figure in bridging theoretical understanding with practical applications for businesses. Beyond research, he contributes significantly to education at TU Delft, teaching research methods and helping students integrate insights from finance, economics, and innovation management to solve complex management problems.
8 Courses
A Distinguished Scholar in Business Models and Digital Innovation
Harry Bouwman serves as a Professor at Åbo Akademi University in Finland and Associate Professor at TU Delft's Faculty of Technology, Policy and Management, where he has established himself as a leading expert in business models and digital innovation. His research focuses on strategy, business models, enterprise architecture, and the design and analysis of mobile applications and service platforms. As co-coordinator of the ENVISION project, he has led groundbreaking initiatives to support SMEs in business model innovation, reaching over 143,000 users through their platform. His academic impact is reflected in over 9,000 citations, with influential publications in prestigious journals including Information & Management and Telecommunications Policy. He serves as co-editor of Electronic Markets and Telematics & Informatics, while his expertise spans ICT management, innovation management, and telecommunication policy. His work has significantly influenced both academic understanding and practical applications of business model innovation, particularly in the context of digital transformation and mobile services. Beyond research, he has contributed extensively to education at TU Delft and has authored eighteen books, demonstrating his commitment to bridging theoretical knowledge with practical business applications.
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