Business Model Testing Essentials

Mark de Reuver serves as a Full Professor at TU Delft's Faculty of Technology, Policy and Management, where he has established himself as a prominent researcher in digital platforms and business model innovation. His research focuses on digital platforms, platform ecosystems, and their impact on business models, particularly examining architectural design choices, openness, and ecosystem dynamics. His work has garnered significant academic recognition with over 9,300 citations, including his highly influential paper on digital platforms published in the Journal of Information Technology. At TU Delft, he plays a crucial role in advancing the Management of Technology program, where he emphasizes the intersection of technology and business understanding. As co-coordinator of the ENVISION project, he leads initiatives to support Small and Medium Enterprises (SMEs) in business model innovation through digital platforms and tools. His expertise spans digital business models, data economy, and platform ecosystems, making him a key figure in bridging theoretical understanding with practical applications for businesses. Beyond research, he contributes significantly to education at TU Delft, teaching research methods and helping students integrate insights from finance, economics, and innovation management to solve complex management problems.

Harry Bouwman serves as a Professor at Åbo Akademi University in Finland and Associate Professor at TU Delft's Faculty of Technology, Policy and Management, where he has established himself as a leading expert in business models and digital innovation. His research focuses on strategy, business models, enterprise architecture, and the design and analysis of mobile applications and service platforms. As co-coordinator of the ENVISION project, he has led groundbreaking initiatives to support SMEs in business model innovation, reaching over 143,000 users through their platform. His academic impact is reflected in over 9,000 citations, with influential publications in prestigious journals including Information & Management and Telecommunications Policy. He serves as co-editor of Electronic Markets and Telematics & Informatics, while his expertise spans ICT management, innovation management, and telecommunication policy. His work has significantly influenced both academic understanding and practical applications of business model innovation, particularly in the context of digital transformation and mobile services. Beyond research, he has contributed extensively to education at TU Delft and has authored eighteen books, demonstrating his commitment to bridging theoretical knowledge with practical business applications.

Timber Haaker serves as a Professor (Lector) at Saxion University of Applied Sciences and Senior Researcher at TU Delft's Faculty of Technology, Policy and Management, where he has established himself as an authority in business model innovation and ICT-driven transformation. His expertise centers on developing practical tools and methods for business model innovation, with a particular focus on ICT-driven innovation in health and digital services. As a work package leader in the ENVISION project, he played a crucial role in developing innovative tools that have reached over 143,000 users across Europe, helping SMEs innovate their business models. His research has contributed significantly to understanding how Internet-of-Things applications can drive business model innovation, and he actively advises both public and private organizations on business model development. At InnoValor, where he serves as a senior advisor, he helps organizations implement digital transformation strategies and develop innovative business models. His work bridges academic research with practical application, particularly through his involvement in the Business Makeover platform, which provides free tools and support for SMEs across Europe engaging in business model innovation.