Business Innovation: Prototyping, Markets, Strategy
Master business innovation through prototyping, market analysis, and strategic planning. Learn practical frameworks for successful innovation.
Master business innovation through prototyping, market analysis, and strategic planning. Learn practical frameworks for successful innovation.
This comprehensive course explores the fundamentals of business innovation, from ideation to implementation. Participants learn essential frameworks for identifying opportunities, developing innovative solutions, and managing the prototyping process. The curriculum combines theoretical knowledge with practical applications, covering innovation types, ideation strategies, and resource management. Special emphasis is placed on prototyping techniques, market analysis, and strategic planning, ensuring learners can effectively drive innovation in their organizations. The course also addresses the importance of embracing failure and maintaining flexibility throughout the innovation process.
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What you'll learn
Analyze the importance and levels of business innovation
Apply frameworks to generate opportunities for improvement
Develop effective ideation and idea selection strategies
Implement strategic prototyping techniques
Manage resources efficiently in innovation projects
Learn from failure in implementation processes
Skills you'll gain
This course includes:
69 Minutes PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There is 1 module in this course
This course provides a comprehensive exploration of business innovation, focusing on prototyping, market analysis, and strategic planning. Students learn essential frameworks for identifying and seizing new venture opportunities, developing effective ideation strategies, and managing the prototyping process. The curriculum covers various aspects of innovation, from initial concept development to implementation, emphasizing the importance of resource management and learning from failure. Through case studies and practical examples, participants gain hands-on experience in applying innovation frameworks and developing customized approaches for different business contexts.
Business Innovation: Prototyping, Markets, Strategy
Module 1 · 1 Hours to complete
Fee Structure
Instructors
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For decades, we at Starweaver have partnered with hundreds of the world’s leading organizations and reached millions of learners, delivering unparalleled professional education. Our global team of over 750 practitioners, instructional designers, producers, program managers and creative experts from six continents brings real-world experience and academic rigor to every program, ensuring learners build skills that are hands-on and practical while founded in intellectual and academic rigor. With unmatched expertise and a dynamic ability to inspire, our team is committed to shaping the future of work and equipping learners to thrive in today’s rapidly changing business and technology ecosystem.
Instructors
Tayseer Almattar and Joyce are instructors in the Coursera Instructor Network, delivering expertise in business strategy and innovation. Their course, "Business Innovation: Prototyping, Markets, Strategy," introduces learners to innovation frameworks, ideation dynamics, and strategic prototyping in business settings. They guide students through managing resources, embracing failure, and implementing customized innovation strategies to create competitive advantages and improve customer experience.
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Frequently asked questions
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