Tayseer Almattar , Joyce

About Me

Tayseer Almattar and Joyce are instructors in the Coursera Instructor Network, delivering expertise in business strategy and innovation. Their course, "Business Innovation: Prototyping, Markets, Strategy," introduces learners to innovation frameworks, ideation dynamics, and strategic prototyping in business settings. They guide students through managing resources, embracing failure, and implementing customized innovation strategies to create competitive advantages and improve customer experience.