Consumer Neuroscience and Neuromarketing Essentials
Explore the intersection of neuroscience and marketing in this comprehensive introduction to consumer behavior and decision-making.
Explore the intersection of neuroscience and marketing in this comprehensive introduction to consumer behavior and decision-making.
Dive into the fascinating world of consumer neuroscience and neuromarketing. This course uncovers the neural mechanisms behind consumer choices, exploring attention, consciousness, sensory perception, emotions, and memory. Learn cutting-edge research methods and their practical applications in marketing. Gain insights into ethical considerations and aberrant consumer behaviors. Equip yourself with the knowledge to understand and influence consumer decisions using neuroscientific approaches.
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What you'll learn
Understand the basics of consumer neuroscience and neuromarketing
Learn about key brain mechanisms in consumer choice
Explore research methods like fMRI, EEG, and eye-tracking
Analyze the role of emotions and memory in consumer behavior
Apply neuroscientific insights to marketing strategies
Consider ethical implications of neuromarketing techniques
Skills you'll gain
This course includes:
6.7 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 6 modules in this course
This course provides a comprehensive introduction to consumer neuroscience and neuromarketing. It covers key concepts such as attention, consciousness, sensory perception, emotions, and memory, and their roles in consumer behavior. Students will learn about cutting-edge research methods in neuroscience and their applications in marketing. The course also explores ethical considerations in neuromarketing and examines aberrant consumer behaviors. Through a combination of lectures, case studies, and expert interviews, learners will gain practical insights into how neuroscientific approaches can be used to understand and influence consumer decisions.
What is Neuromarketing all About?
Module 1 · 4 Hours to complete
Attention & Consciousness
Module 2 · 4 Hours to complete
Sensory Neuromarketing
Module 3 · 4 Hours to complete
Emotions & Feelings, Wanting & Liking
Module 4 · 4 Hours to complete
Learning & Memory
Module 5 · 4 Hours to complete
Neuroethics and Consumer Aberrations
Module 6 · 3 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Thomas Zoëga Ramsøy Pioneers Consumer Neuroscience and Neuromarketing at Copenhagen Business School
Thomas Zoëga Ramsøy, with a background in neuropsychology and a PhD in neurobiology, is an Assistant Professor in Marketing & Neuroscience at Copenhagen Business School. He leads the Center for Decision Neuroscience, a collaboration between CBS, the Technical University of Denmark, and Copenhagen University Hospital. A prominent figure in consumer neuroscience and neuromarketing, Ramsøy uses methods like fMRI, EEG, and eye-tracking to explore decision-making processes, including in cases of pathological gambling and compulsive buying. In addition to his academic work, Dr. Ramsøy consults for several international companies on the application of neuroscience in business.
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4.7 course rating
3,317 ratings
Frequently asked questions
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