Thomas Zoëga Ramsøy Pioneers Consumer Neuroscience and Neuromarketing at Copenhagen Business School
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Thomas Zoëga Ramsøy, with a background in neuropsychology and a PhD in neurobiology, is an Assistant Professor in Marketing & Neuroscience at Copenhagen Business School. He leads the Center for Decision Neuroscience, a collaboration between CBS, the Technical University of Denmark, and Copenhagen University Hospital. A prominent figure in consumer neuroscience and neuromarketing, Ramsøy uses methods like fMRI, EEG, and eye-tracking to explore decision-making processes, including in cases of pathological gambling and compulsive buying. In addition to his academic work, Dr. Ramsøy consults for several international companies on the application of neuroscience in business.