Explore key periods in Western graphic design history, from mass marketing to modernism. Perfect for aspiring designers.
Explore key periods in Western graphic design history, from mass marketing to modernism. Perfect for aspiring designers.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Graphic Design Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(2,471 ratings)
97,411 already enrolled
Instructors:
English
বাংলা, اردو, Српски / Srpski, 3 more
What you'll learn
Understand the emergence and evolution of graphic design as a profession
Analyze the influence of historical movements on modern design
Examine the relationship between technology and design practices
Evaluate the impact of cultural and social contexts on visual communication
Identify key designers and their contributions to the field
Skills you'll gain
This course includes:
3.2 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores four key periods in Western graphic design history, tracing its evolution from a purely instrumental practice to a creative and hybridized field. Students examine the emergence of design as a recognized practice, analyzing how social, cultural, technological, and political contexts shaped visual communications. The curriculum covers mass marketing, the Bauhaus movement, modernism in America, and graphic design radicalism, providing essential context for contemporary design practice.
Early Mass Marketing
Module 1 · 2 Hours to complete
The Bauhaus
Module 2 · 2 Hours to complete
Modernism in America
Module 3 · 2 Hours to complete
Graphic Design Radicalism
Module 4 · 2 Hours to complete
Fee Structure
Instructors
A Trailblazer in Graphic Design Education
Louise Sandhaus is a distinguished faculty member in the Graphic Design Program at CalArts, where she previously served as Program Director. She is the founder of LSD (Louise Sandhaus Design), a design office that collaborates across various disciplines to create interpretive projects that range from simple to complex, working with notable clients such as the Los Angeles County Museum of Art and the UCLA Hammer Museum. Louise authored the critically acclaimed book Earthquakes, Mudslides, Fires and Riots: California and Graphic Design 1936-1986, which highlights the unique graphic design landscape of California. Her contributions to the field extend beyond design; her writings have been featured in prominent publications like Metropolis and the Information Design Handbook, and her work is included in prestigious collections such as the San Francisco Museum of Modern Art. A former board member of AIGA and Chair of the AIGA Design Educators Community, Louise holds an MFA in Graphic Design from California Institute of the Arts and a Graduate Laureate from the Jan Van Eyck Akademie in The Netherlands. Her dedication to graphic design education and her impactful projects continue to inspire students and professionals alike.
A Visionary Graphic Designer and Educator
Lorraine Wild is a highly regarded graphic designer based in Los Angeles and a faculty member in the Graphic Design Program at CalArts. As the founder of Green Dragon Office, she specializes in collaborative projects that engage with artists, architects, curators, and publishers, creating innovative design solutions across various media. Lorraine serves as the Creative Design Consultant for the Los Angeles County Museum of Art, where she contributes her expertise to publications, exhibitions, and public outreach initiatives. Her exceptional work has earned her numerous accolades, including the prestigious Gold Medal from AIGA, reflecting her influence in the field. With over 25 books recognized in AIGA's "50 Books/50 Covers" competition, her design projects include notable collaborations with esteemed institutions such as the Museum of Modern Art and the Stedelijk Museum in Amsterdam. Lorraine holds degrees from the Cranbrook Academy of Art and the Yale School of Art, and she continues to inspire students with her commitment to excellence in graphic design education.
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4.7 course rating
2,471 ratings
Frequently asked questions
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