Corporate Social Innovation: Strategy and Leadership
Learn how to develop and lead corporate social innovation initiatives that create both economic and social value, based on real-world business cases.
Learn how to develop and lead corporate social innovation initiatives that create both economic and social value, based on real-world business cases.
This comprehensive course explores the evolving landscape of corporate engagement in society, moving beyond traditional CSR to innovative social value creation. Through real-world case studies and insights from business leaders at companies like Campbell's, Dunkin Brands, and Salesforce.com, participants learn to develop and implement social innovation initiatives that address complex societal challenges while creating business value. The course combines theoretical frameworks with practical applications, teaching participants how to integrate social issues into business strategies, build organizational capacity, engage stakeholders, and measure impact. Designed for professionals at any organizational level, the course provides hands-on skills and management frameworks to drive innovative solutions that benefit both business and society.
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What you'll learn
Understand how organizations create both social and economic value in today's business environment
Develop practical skills to integrate social issues into business strategies through real-world examples
Learn the evolution from philanthropy to Corporate Social Responsibility to Social Innovation
Master leadership skills needed to develop and lead social innovation initiatives
Apply Babson's Entrepreneurial Thought and Action® methodology in your organization
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This course provides a comprehensive exploration of corporate social innovation, bridging the gap between traditional corporate social responsibility and modern social value creation. Through real-world case studies and executive insights, participants learn to develop and implement effective social innovation initiatives. Key areas include understanding the evolution of corporate engagement in society, developing strategic approaches to social innovation, building organizational capacity, stakeholder engagement, and impact measurement. The course emphasizes practical application through Babson's Entrepreneurial Thought and Action® methodology.
Fee Structure
Instructors
1 Course
Pioneering Social Innovation and Corporate Responsibility at Babson College
Cheryl Kiser serves as the Executive Director of The Lewis Institute for Social Innovation and The Babson Social Innovation Lab at Babson College, spearheading initiatives to integrate social innovation and entrepreneurship into the curriculum and co-curricular activities. With a rich background in corporate citizenship and social responsibility, including her role as Managing Director of the Boston College Center for Corporate Citizenship, Kiser has been instrumental in positioning Babson as a global hub for social entrepreneurship resources and networks. Her expertise spans developing new markets for social change organizations, building communications strategies, and fostering collaborations between businesses and educational institutions. Kiser's passion for social innovation extends to sustainable food systems, co-creating Food Sol, an "action tank" at Babson's Social Innovation Lab. At Babson, she teaches "From Corporate Social Responsibility to Corporate Social Innovation" and contributes to the "Entrepreneurial Mindset and Leadership" Professional Certificate program. With a graduate degree in community organization and social policy from Boston College, Kiser brings a unique blend of academic knowledge and practical experience to her role, continuously working to advance the role of business in creating positive social impact and preparing the next generation of socially conscious business leaders.
1 Course
Corporate Responsibility and Social Innovation Expert at Babson College
Ken Freitas serves as an Executive in Residence and Senior Fellow in Social Innovation at The Lewis Institute at Babson College, bringing over 25 years of experience in corporate strategy, responsibility, brand building, and communications. With an MBA from Babson College and a BS in Business Administration from Northeastern University, Freitas has held leadership positions at major companies like Timberland, where he was Vice President of Global Marketing and Social Enterprise, integrating corporate responsibility into the brand's core identity. His expertise extends to roles at Cone Communications as Vice President of Corporate Responsibility and Cause Branding, and as Director of Marketing & Communications for FIRST, a nonprofit inspiring youth in science and technology. At Babson, Freitas co-teaches the course "From Corporate Social Responsibility to Corporate Social Innovation" and contributes to the "Entrepreneurial Mindset and Leadership" Professional Certificate program. His diverse experience, including board memberships and advisory roles with organizations like the Dunkin' Donuts/Baskin-Robbins Community Foundation and the New Hampshire Commission for National and Community Service, positions him as a valuable bridge between academic theory and real-world application in social innovation and corporate responsibility.
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