Ken Freitas

Ken Freitas serves as an Executive in Residence and Senior Fellow in Social Innovation at The Lewis Institute at Babson College, bringing over 25 years of experience in corporate strategy, responsibility, brand building, and communications. With an MBA from Babson College and a BS in Business Administration from Northeastern University, Freitas has held leadership positions at major companies like Timberland, where he was Vice President of Global Marketing and Social Enterprise, integrating corporate responsibility into the brand's core identity. His expertise extends to roles at Cone Communications as Vice President of Corporate Responsibility and Cause Branding, and as Director of Marketing & Communications for FIRST, a nonprofit inspiring youth in science and technology. At Babson, Freitas co-teaches the course "From Corporate Social Responsibility to Corporate Social Innovation" and contributes to the "Entrepreneurial Mindset and Leadership" Professional Certificate program. His diverse experience, including board memberships and advisory roles with organizations like the Dunkin' Donuts/Baskin-Robbins Community Foundation and the New Hampshire Commission for National and Community Service, positions him as a valuable bridge between academic theory and real-world application in social innovation and corporate responsibility.