Search Engine Optimization (SEO) Specialization
Master essential SEO techniques to optimize website content and improve search engine rankings. Learn from industry experts at UC Davis.
Master essential SEO techniques to optimize website content and improve search engine rankings. Learn from industry experts at UC Davis.
This comprehensive specialization teaches you how to optimize websites for the best possible search engine ranking. Through five detailed courses, you'll learn both theoretical and practical aspects of SEO, including Google search algorithms, on-page and off-page optimization, local and international SEO strategies, and website auditing. The program combines fundamental concepts with hands-on projects, culminating in a capstone project where you'll conduct a complete SEO consultation and develop actionable recommendations.
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English
বাংলা, پښتو, اردو, 2 more
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What you'll learn
Understand and apply Google's search algorithms and ranking factors
Conduct comprehensive website audits and competitive analysis
Develop effective keyword research and content optimization strategies
Implement technical SEO best practices including sitemaps and redirects
Create data-driven content marketing campaigns
Master local and international SEO techniques
Skills you'll gain
This course includes:
120 Hours PreRecorded video
Projects, Assignments, Capstone Project
Access on Mobile
FullTime access
Shareable certificate
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There are 5 courses in this program
Introduction to Google SEO
Course 1 · 11 Hours to complete · 3 modules
Google SEO Fundamentals
Course 2 · 29 Hours to complete · 4 modules
Optimizing a Website for Google Search
Course 3 · 13 Hours to complete · 4 modules
Advanced Content and Social Tactics to Optimize SEO
Course 4 · 14 Hours to complete · 4 modules
Google SEO Capstone Project
Course 5 · 47 Hours to complete · 4 modules
Fee Structure
Payment options
Financial Aid
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Frequently asked questions
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