Learn effective social media strategies and digital marketing to achieve business objectives and optimize campaigns across platforms.
Learn effective social media strategies and digital marketing to achieve business objectives and optimize campaigns across platforms.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Marketing Digital Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Design effective social media marketing strategies to meet business objectives. Monitor metrics and KPIs for advertising campaigns. Utilize platforms for creating valuable content, managing social networks, and monitoring campaigns. Manage crises in social media and create a management plan. Evaluate the effectiveness of digital strategies and social media campaigns. Create and optimize advertising campaigns for Facebook, Instagram, Messenger, and other social networks. Automate your sales process using email marketing tools like Mailchimp, Autopilot, and Active Campaign. Create advertising campaigns in Google's search and display network using Google Analytics and Google Ads.
Skills you'll gain
This course includes:
PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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Top companies offer this course to their employees
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There are 4 courses in this program
Marketing Digital: Content & Community Manager
Course 1 · 5 Weeks to complete · 10 modules
Facebook Ads: Creating Effective Ad Campaigns
Course 2 · 5 Weeks to complete · 10 modules
Email Marketing: Campaign Design and Management
Course 3 · 20 Hours to complete · 12 modules
Google Ads: Effective Digital Advertising
Course 4 · 5 Weeks to complete · 8 modules
Fee Structure
Payment options
Financial Aid
Testimonials
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