Vic Murray

With nearly thirty years of experience in market research, Jim Fong has become a leader in the field, adapting to the evolving demands of both the profession and various industries. Beginning his career in survey research and polling, Jim initially focused on telephone surveys as the primary data collection tool. However, as the industry and technology advanced, he became an early adopter of Internet-based research, competitive intelligence, and big data analysis tools. His adaptability has allowed him to thrive in a variety of sectors, including healthcare, telecommunications, municipalities, retail, and, more recently, the education sector.Currently serving as the Director of Research for the University Professional and Continuing Education Association (UPCEA), a nonprofit organization supporting over 400 colleges and universities, Jim has led the production of numerous national studies that address the unique challenges and opportunities within higher education. His research has been instrumental in advancing the understanding of marketing trends and data-driven decision-making in the academic world. Jim is also a published author, with research articles that delve into the evolving landscape of marketing and the impact of data analytics in higher education.Jim holds a B.S. in Mathematics, an M.S. in Statistics, and an M.B.A. from the University of Vermont, providing him with a strong analytical foundation to guide his extensive career in market research. His combination of technical expertise and industry insight positions him as a forward-thinking leader in the field of research and analytics.