Tom Collinger

Tom Collinger is a prominent figure in the field of integrated marketing communications, serving as the executive director of the Medill IMC Spiegel Digital & Database Research Center at Northwestern University. With over 25 years of experience in academia and industry, he has held various significant roles, including senior director of the Medill Distance Learning Initiative and former associate dean and chairman of the Integrated Marketing Communications program. Collinger is widely recognized for his expertise in areas such as direct marketing, customer relationship management, and e-commerce marketing management. His insights have made him a sought-after speaker at industry conferences, and he has consulted for major companies including Wells Fargo, Sony, and Walt Disney Attractions.In addition to his administrative and consulting roles, Collinger is an accomplished educator, teaching courses like "Leadership Communication for Maximum Impact: Storytelling" and "Organizational Leadership Capstone" on Coursera. His contributions to the field have been acknowledged with several awards, including the Most Inspirational Professor Award and the Best Instructor Award from the Medill IMC graduate program. Collinger's dedication to advancing marketing education and research continues to influence both students and professionals in the industry.