Lecturer in Marketing Specializing in Consumer Research
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Dr. Tana Liscandru is a Lecturer in Marketing with a PhD from the University of Manchester. Her research focuses on transformative consumer research, inclusive brand communication, and consumer well-being and trust. She has published her findings in several international journals, including the International Marketing Review, Journal of Business Research, and Journal of Public Policy and Marketing. Dr. Liscandru has also presented her work at notable international conferences, such as the American Marketing Association Conference and the Academy of Marketing Science (World Marketing Congress).