Soren Eberhardt

Soren Eberhardt serves as Global Site Manager for Microsoft 365 web direct sales at Microsoft while maintaining his role as an instructor at the University of Washington, where he teaches courses in internationalization and localization. With over 25 years of experience in the field, he has worked across various roles from translator to localization engineer and program manager, contributing to major products including Windows, Skype, and Microsoft Teams. His expertise spans both vendor and client-side operations, with a particular focus on data-driven marketing localization and global content optimization. As an educator, he has taught at multiple institutions including the University of Washington, NYU, and Montclair State University, and played a key role in developing the first MOOC on localization at EdX. His practical experience includes managing complex localization projects across diverse markets, with a notable achievement of localizing content for Inuktitut, demonstrating his commitment to serving even the smallest language communities. Currently, he leads experimentation programs for optimizing sales pages across international markets, combining his technical expertise with strategic business insights. His contributions to the field include co-authoring "The Little Book of Localization" and developing comprehensive training materials for the next generation of localization professionals.