Sidney A. Ornelas Sánchez

Sidney A. Ornelas Sánchez is a research professor at Tecnológico de Monterrey, holding a Doctorate in Administrative Sciences. She has a strong background in marketing and consumer behavior, with over 15 years of academic experience. Her research focuses on consumer engagement, marketing strategies, and brand management, particularly in contexts like coffee shops and sophisticated markets. Dr. Ornelas teaches courses on Coursera, including "Proceso de gestión de marca estratégico," "¿Qué hacer con tu estrategia digital en tiempos de cambio?" in Spanish, and "Gestão estratégica de marcas" in Portuguese. Her courses emphasize strategic brand management and digital marketing strategies. She has also contributed to various international publications and conferences, exploring topics such as consumer behavior and marketing dynamics.